William Frederick Collings (1852 – 20 June 1927) was seigneur of Sark from 1882 until his death. One of the most eccentric lords of the island, he was known for his anti-clericalism, stubbornness, intemperance and generosity.

Youth

Collings was the elder son and one of six children of William Thomas Collings, Seigneur of Sark, and the lichenologist Louisa Collings (née Lukis). An exceptionally tall and well-built blue-eyed man, he was the exact opposite of his father.

Seigneurship

thumb|upright|Collings family coat of arms at the gate of the Seigneurie

Collings inherited his father's fief on the latter's death in 1882, but none of his father's interest in military matters. Less than five years after his accession, the Royal Sark Militia, once cherished by his parents, deteriorated into what a visiting journalist described as "seven dozen pairs of boots". By 1900, he had neglected it enough for it to completely disappear. He refused to spend money on maintenance of his fief, but was the first seigneur to be sufficiently fond of it to reside there permanently. In 1899, he refused to sell the island for an enormous amount of money to a man who intended to open a casino there.

The Sarkese admired Collings for his skill in sailing, shooting, and rock climbing, Collings' bitter enemy on the island was the French-born vicar, who often displayed his animosity towards the British by omitting prayers for Queen Victoria and her family, to which the Seigneur responded by stamping out of the church and protesting to the vicar's superiors.