Vogue (stylized in all caps), also known as American Vogue, is a monthly fashion magazine that covers style news, including haute couture, beauty, fashion, culture, living, and runway. It is part of the global collection of Condé Nast's VOGUE media. Since 2025, Chloe Malle has overseen the magazine's editorial content. Anna Wintour served as editor-in-chief of the publication from 1988 to 2025 and now leads global operations for the publication as Global Chief Content Officer and Global Editorial Director overseeing Vogue and other Condé Nast titles.

Headquartered at One World Trade Center in the Financial District of Lower Manhattan, Vogue began in 1892 as a weekly and has since transitioned into a monthly magazine. Since its founding, Vogue has featured numerous actors, musicians, models, athletes, and other prominent celebrities within its pages.

British Vogue, launched in 1916, as the first international edition, whilst the Italian version Vogue Italia has been called the top fashion magazine in the world. As of March 2025, there are 28 international editions. Eleven of these editions are published by Condé Nast (British Vogue, Vogue Arabia, Vogue Hong Kong, Vogue Deutsch, Vogue España, Vogue France, Vogue India, Vogue Italia, Vogue Japan, Vogue México y Latinoamérica, and Vogue Taiwan). The remaining 16 editions are published under licence.

Background

Vogue is an American fashion and culture magazine. The magazine is published eight times per year for March (Spring), April, May, June/July/August (Summer), September, October, November, and December/January/February (Winter).

Originally Vogue was published weekly then bimonthly from 1910 (24 issues per year, 1910–1944; 22 issues per year, 1945; 23 issues per year, 1946–1947; 20 issues per year, 1948–1972). The magazine became a monthly in 1973 publishing 12 issues per year, in 2020 the June and July issues were merged and in 2023 and the January and February issues were merged. From 2026, Vogue publishes 8 issues per year.

Founded in 1892 by Arthur Baldwin Turnure. Turnure served as the publisher, Harry Whitney McVickar as art director, and Josephine Redding as the editor. Following Turnure's death on April 13, 1906, Marie Harrison became the majority shareholder of The Vogue Company and in 1909 The Vogue Company was acquired by Condé Nast.

Editors

{| class="wikitable"

|+

!Editor

!Start year

!End year

!Ref.

|-

! colspan="4" |Vogue (1892–present)

|-

|Josephine Redding

|1892

|1901

|

|-

|Marie Harrison

|1901

|1914

|

|-

|Edna Woolman Chase

|1914

|1952

|

|-

|Diana Vreeland

|1963

|1971

|

|-

|Grace Mirabella

|1971

|1988

|

|-

|Anna Wintour

|1988

|2025

|

|-

|Chloe Malle

|2025

|present

|

|}

Circulation

{| class="wikitable"

|+Total circulation of American Vogue (United States and international distribution) The first issue was published with a cover price of 10 cents ().

Turnure's intention was to create a publication that celebrated the "ceremonial side of life"; one that "attracts the sage as well as debutante, men of affairs, as well as the belle". The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership.

1909–1920: Condé Nast

Condé Montrose Nast purchased Vogue in 1909, three years after Turnure's death. He gradually developed the nature of the publication. Nast changed it to a women's magazine, and he started Vogue editions overseas in the 1910s. Its price was also raised. The magazine's number of publications and profit increased dramatically under Nast's management. It continued to target an upscale audience and expanded into the coverage of weddings. When the First World War made deliveries in Europe impossible, printing for the European market began in England which then developed into separate national editions. The decision to print in England proved successful, causing Nast to release the first issue of French Vogue in 1920.

<gallery>

VogueMagazine13Feb1908.jpg|Vogue in 1908

Cover of Vogue, July 1914.jpg|Vogue in 1914

VogueMagazine15Oct1920.jpg|Vogue in 1920

DeMeyerVogueIllustrations.jpg|An illustration by Adolph de Meyer in Vogue in 1920

VogueMagazine15Jul1926.jpg|Vogue in 1926

Foulard Charvet 1926.jpg|An illustration in Vogue in 1926

</gallery>

1920–1970: Expansion

The magazine's number of subscriptions surged during the Great Depression, and again during World War II. During this time, noted critic and former Vanity Fair editor Frank Crowninshield served as its editor, after moving from Vanity Fair by publisher Condé Nast.

In July 1932, American Vogue placed its first color photograph on the cover of the magazine. The photograph was taken by photographer Edward Jean Steichen and portrayed a woman swimmer holding a beach ball in the air. Laird Borrelli notes that Vogue led the decline of fashion illustration in the late 1930s, when it began to replace its illustrated covers, by artists such as Dagmar Freuchen, with photographic images. Nast was responsible for introducing color printing and the "two-page spread".

In the 1950s, the decade known as the magazine's "powerful years", Jessica Daves became editor-in-chief. As Rebecca C. Tuite has noted, "Daves led a quiet charge for excellence during one of the most challenging, transformative, and rich decades in the magazine's history." Daves believed that "taste is something that can be taught and learned", and she edited Vogue as "a vehicle to educate public taste". and critics said that this led the magazine to a period of "extravagance, and luxury and excess". Under Vreeland, the magazine began to appeal to the youth of the sexual revolution by focusing on contemporary fashion and editorial features that openly discussed sexuality. Vogue extended coverage to include East Village boutiques, such as Limbo on St. Mark's Place, and it included features of personalities like Andy Warhol's "Superstars". Vogue also continued making household names out of models, a practice that continued with Suzy Parker, Twiggy, Jean Shrimpton, Lauren Hutton, Veruschka, Marisa Berenson, Penelope Tree, and others.

In 1973, Vogue became a monthly publication. Under editor-in-chief Grace Mirabella, the magazine underwent extensive editorial and stylistic changes in response to changes of its target audience. Mirabella states that she was chosen to change Vogue, because "women weren't interested in reading about or buying clothes that served no purpose in their changing lives." She was selected to make the magazine appeal to "the free, working, "liberated" woman of the seventies. Noted for her trademark bob cut and sunglasses, Wintour attempted to revitalize the brand by making it feel younger and more approachable; she directed the focus towards new and accessible concepts of "fashion" for a wider audience. Wintour's influence allowed the magazine to maintain its high circulation, while staff discovered new trends that a broader audience could conceivably afford.

Although she has had a strong impact on the magazine, Wintour has been pinned as being cold and difficult to work with.As the creative director, he reported to Wintour and oversees the direction for the magazine globally and its visual approach.

In June 2025 it was announced that Wintour would be stepping down from her position as editor-in-chief. She retained her roles as Chief Content Officer and Global Editorial Director at Condé Nast, while the editor-in-chief position at Vogue was replaced by the role of Head of Editorial Content. In September 2025, it was announced that Chloe Malle would succeed Wintour in this role. However, the last issue that Wintour oversaw was December 2025 (featuring Timothée Chalamet on the cover) and Malle's first issue 'Spring 2026' was released in February 2026.

2025 - ongoing: Chloe Malle

In September 2025 Chloe Malle was announced as Anna Wintour's successor. It was announced that Chloe Malle would take on the title of Head of Editorial Content and Anna Wintour would take on the title of Global Editorial Director as well as Global Chief content Officer and Artist Director at Condé Nast (Vogue's parent company).

Features

Noteworthy Vogue covers

  • December 17, 1892: The magazine's first cover features a debutante at her début.
  • November 15, 1943: 50th Anniversary cover featuring Marilyn Ambrose reading the first issue of Vogue, photo by John Rawlings
  • September 15 1944: Feature 'USA Tent Hospital in France', Lee Miller as a war correspondent for Vogue.
  • May 1961: Sophia Loren covers the magazine and is one of the first entertainers to do so.
  • November 1988: Anna Wintour's first cover features Israeli model Michaela Bercu.
  • May 1989: Under Wintour's control, Madonna became the first singer to be featured on the cover of Vogue, something that was considered "controversial," after a long-standing focus on models on their covers.
  • April 1992: Vogues 100th anniversary cover featuring 10 supermodels namely Naomi Campbell, Cindy Crawford, Linda Evangelista, Christy Turlington, Tatjana Patitz, Karen Mulder, Yasmeen Ghauri, Niki Taylor, Elaine Irwin, & Claudia Schiffer, and is the highest-selling issue ever.
  • November 1992: Richard Gere becomes the first male to appear on the cover, alongside his then-wife Cindy Crawford.
  • December 1998: Hillary Clinton becomes the first American First Lady to cover the magazine.
  • August 2017: Zayn Malik appears on the cover, making him the first Muslim man to be featured on the magazine's cover
  • September 2018: Beyoncé is given "unprecedented" total editorial control of the magazine's cover and feature. She hires 23-year-old black photographer Tyler Mitchell to shoot the cover, making him the first black photographer to shoot a cover for Vogue in its 126-year history.
  • December 2020: Harry Styles becomes the first male to appear by himself on the cover of Vogue.
  • February 2021: Kamala Harris becomes the first vice president to cover Vogue. She is the highest-ranking female elected official in U.S. history, and the first African American and first Asian-American vice president.
  • November 2021: Adele becomes the first person to cover the American and British editions of Vogue simultaneously.'
  • February 2022: Hoyeon Jung becomes the first Asian to appear by herself on the cover of Vogue.
  • August 2022: Emma Corrin becomes the first non-binary person to cover Vogue.
  • January 2025: Angel Reese becomes the first basketball player to be on the cover of Vogue.
  • May 2026: Anna Wintour (alongside Meryl Streep) becomes the first editor-in-chief to appear on the cover of Vogue.

In 2020, the hashtag #VogueChallenge became a popular social media meme in response to the perceived lack of diversity on Vogue's front covers. Users of various ages and ethnicities uploaded photos of re-creating famous Vogue covers as part of a campaign to promote variety in fashion.

Men on the covers

Sixteen male cover models have been featured on the American edition:

  • Richard Gere, with Cindy Crawford in November 1992
  • George Clooney, with Gisele Bündchen in June 2000
  • Auden McCaw, with his mother Amber Valletta in July 2002
  • LeBron James, with Gisele Bündchen in April 2008
  • Ryan Lochte, with Hope Solo and Serena Williams in June 2012
  • Kanye West, with Kim Kardashian in April 2014
  • Ben Stiller, with Penélope Cruz in February 2016
  • Ashton Eaton, with Gigi Hadid in August 2016
  • Zayn Malik, with Gigi Hadid in August 2017
  • Justin Bieber, with Hailey Baldwin in March 2019
  • Harry Styles, in December 2020
  • A$AP Rocky, Colman Domingo, Lewis Hamilton, Pharrell Williams, in May 2025
  • Timothée Chalamet, in December 2025

Healthy body initiative

May 2013 marked the first anniversary of a healthy body initiative that was signed by the magazine's international editors—the initiative represents a commitment from the editors to promote positive body images within the content of Vogue<nowiki/>'s numerous editions. Vogue Australia editor Edwina McCann explained:

<blockquote>In the magazine we're moving away from those very young, very thin girls. A year down the track, we ask ourselves what can Vogue do about it? And an issue like this [June 2013 issue] is what we can do about it. If I was aware of a girl being ill on a photo shoot I wouldn't allow that shoot to go ahead, or if a girl had an eating disorder I would not shoot her.</blockquote>

Jonathan Newhouse, Condé Nast International chairman, states that "Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the wellbeing of their readers." Alexandra Shulman, one of the magazine's editor, comments on the initiative by stating "as one of the fashion industry's most powerful voices, Vogue has a unique opportunity to engage with relevant issues where we feel we can make a difference." The publication claims to reach 11 million readers in the US and 12.5 million internationally. Furthermore, Anna Wintour was described as one of the most powerful figures in fashion.

Technological

Google partnered with Vogue to feature Google Glass in the September 2013 issue, which featured a 12-page spread. Chris Dale, who manages communications for the Glass team at Google, stated: