Urban Freeflow (often abbreviated to UF) was a United Kingdom-based parkour and freerunning related company that was founded in 2003.
Five Urban Freeflow members left the group after participating in a 2009 corporate-sponsored race that featured only Urban Freeflow runners, The company sold branded clothes, many of which feature the Urban Freeflow trademarked Glyph logo.
Urban Freeflow was criticized for organizing freerunning competitions sponsored by Barclaycard. The critics believed that freerunning, like parkour, should be a non-competitive activity. There are also complaints of the corporate nature of the event, many freerunning sites saying that the introduction of merchandising and sponsorships would compromise the true nature of the sport. Ez has replied "The people who are saying this are the ones who don't have any sponsorship."
See also
- Jump Britain – a 2005 documentary about freerunning that includes members of Urban Freeflow