is a Japanese TV and radio network affiliated with the Japan News Network (JNN), Japan Radio Network (JRN) and National Radio Network (NRN). Its headquarters are located in Miyagi Prefecture, Tōhoku region.
Despite being one of the quasi-key JNN & JRN affiliates outside of the Five-Company Agreement Stations (TBS, HBC, CBC, MBS, RKB), Tohoku Broadcasting's radio division is a core NRN affiliate, in which the station has dedicated lines for NRN programming distribution, including baseball coverage for Tohoku Rakuten Golden Eagles. It is one of 3 JRN-affiliated stations who are core NRN stations. The other 2 being RCC and SBS.
History
Tohoku Shimbun established "Kita Nippon Commercial Broadcasting Co., Ltd." in December 1947, which was the first attempt to establish a private radio station in northeastern Japan. However, the occupied government of the time didn't permit private broadcasters to begin operating, causing the plan to collapse. After the "Three Radio Laws" were passed in 1950, three companies in Miyagi Prefecture, Tohoku Shinpo, Tohoku Broadcasting and Sendai Municipal Broadcasting, applied to establish private radio stations. The latter three companies were integrated into "Radio Sendai Co., Ltd.", and the company name was changed to Sendai Broadcasting on February 22, 1951, and a preliminary license was obtained on April 21.