The Voice of Firestone is a radio and television program of classical music. The show featured leading singers in selections from opera and operetta. Originally titled The Firestone Hour, it was first broadcast on the NBC Radio network on December 3, 1928 and was later also shown on television starting in 1949. The program was last broadcast in 1963.

Radio

The program was sponsored by the Firestone Tire and Rubber Company and aired on the "Blue Network" of NBC Radio on Monday nights at 8:30 p.m. Eastern Standard Time from its 1928 inception. In 1948, The Voice of Firestone was the first commercial radio program to be carried simultaneously on both AM and FM radio stations. Firestone's 25th anniversary program was broadcast November 30, 1953, and it continued to be heard on radio until 1957. Thanks to the appearance on the show of famous classical-music soloists, some from the New York Metropolitan Opera, along with Broadway musical stars, the show was considered quite prestigious, but the ratings always remained low. In an era when successful programs were capable of garnering as many as half the viewers available in a given time slot, The Voice of Firestone typically only had three million viewers, a comparatively small number for what was rapidly becoming the nation's most influential mass medium. In 1954, NBC asked Firestone's permission to move the program to a different night or time period. Firestone refused and NBC canceled the program which then moved to ABC.

The program continued to air at 8:30 on Mondays until 1959, when ABC insisted on moving the show to a later time period. Firestone refused, and the show was canceled entirely. Although the ratings were low at the time of its cancellation, the fan outcry was loud, with some writing their congressmen. ABC tried to appease the fans with Music for a Summer Night, a copy of the show minus Firestone, but the results were not favorable. The 30th anniversary show was telecast November 24, 1958.

In 1962, The Voice of Firestone returned, airing at 10pm on Sunday nights. The same relatively small number of viewers tuned in, and the show was permanently canceled in May 1963.

The Firestone Orchestra was conducted by Hugo Mariani (192831), William Daly (1931–36), Alfred Wallenstein (193643) and Howard Barlow (1943 on). Featured among the eight regular singers of the Firestone Chorus were Lorraine Donahue, William Toole (baritone), Russell Hammar (tenor), Donald Craig (bass), and Bill Metcalf. Hugh James was the announcer.

Cast

  • Howard Barlow as Conductor
  • Mary Costa as Marguerite
  • Harry John Brown as Conductor

Theme songs

Idabelle Firestone (Mrs. Harvey S. Firestone) was the composer and lyricist of the program's opening and closing theme songs. She wrote "In My Garden" in 1933 which became the Firestone Hour's opening theme until 1940. In that year "In My Garden" was banned from use by ASCAP due to a composers' dispute. Mrs. Firestone then introduced the popular "If I Could Tell You" which became the show's opening theme song for all its remaining years. "In My Garden" became the closing theme later when the dispute was resolved. Tenor Richard Crooks, the longtime host of the radio broadcasts (from 1928 to 1945), recorded "If I Could Tell You" for RCA Victor. Soprano Eleanor Steber, a frequent Firestone host following Crooks, also recorded both of Idabelle Firestone's songs.

New England Conservatory holdings

The New England Conservatory houses documents and recordings related to The Voice of Firestone.

Notes

References

  • Museum of Broadcast Communications: The Voice of Firestone
  • The Voice of Firestone at the Internet Archive.