A television special (often TV special, or rarely television spectacular) is a standalone television show that may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of entertainment and informational value available via the television medium (news, drama, comedy, variety, cultural), in various formats (live television, documentary, studio production, animation, film), and in any viewing lengths (short films, feature films, miniseries, telethons).
thumb|[[Katy Perry performing in the television special Katy Perry: Night of a Lifetime.]]
Examples
thumb|right|Scenes from various [[Christmas and Hanukkah specials of series aired on the Nickelodeon children's network.]]
The types of shows described as television specials include: These stand-alone broadcasts, usually 90 minutes in length, were designed to attract large, new audiences and bring prestige to the network. The spectaculars aired on three nights every fourth week - a major gamble because it controversially broke up viewer routines and risked stable weekly sponsorship deals.
To address this, Weaver used his "magazine" style which involved selling segments of each show to a different sponsor, a practice which would evolve into the modern "commercial". The three initial spectacular blocks were Hallmark Hall of Fame (Sundays, produced by Albert McCleery), Producer's Showcase (Mondays, produced by Fred Coe), Max Liebman Presents (Saturdays, produced by Max Liebman). In time, the term "spectacular" was seen as hyperbolic, and so led to the more modern and modest term, "special". Weaver's strategy was not as successful as CBS's predictably scheduled and prefilmed programs, and he was fired in 1956.
In the 1960s, multi-part specials, which aired over several days in a week or on the same day for several weeks, evolved from this format, though these were more commonly called miniseries. The term "TV special" formerly applied more to dramas or musicals presented live or on videotape (such as Peter Pan) than to filmed presentations especially made for television, which were (and still are) referred to as made-for-TV movies.
In the era before cable and home video, television audiences often had to wait an entire year or more to see a special program or film that had a great impact on first viewing. Today, streaming media such as video on demand and streaming television, often makes it possible for viewers to watch a television special again almost immediately after it is aired, and home video—which has largely given way to digital downloads—makes it possible for the general public to own copies of television specials and films.
See also
- Documentary film
- Event television
