Swishahouse (stylized as SwishaHouse) is a Southern hip hop record label owned and founded in Houston, Texas in 1997 by the late Michael "5000" Watts, OG Ron C and later Watt’s business partner G-Dash (SwishaBlast). Known for its artist freestyles and its focus on the chopped and screwed subgenre of Southern hip hop, the record label was influential in launching the careers of artists including Paul Wall, Slim Thug, Mike Jones, and Chamillionaire. In 1999, Watts and G-Dash partnered and created Swishablast and became an official record label. Swishahouse began by distributing a mixtape series that featured chopped and slowed versions of R&B songs. The label initially began growing in popularity in the Acres Homes and Rosewood neighborhoods of North Houston. In addition, Mike Jones was also signed to Warner Bros. Records, while Paul Wall was also signed to Atlantic Records.
Mike Jones released his major-label debut, Who Is Mike Jones?, through Asylum, Warner Bros., and Swishahouse in April 2005. The album debuted and peaked in the top 3 on the Billboard 200, and was certified platinum by the RIAA, for selling over a million copies in the United States of America.
OG Ron C released F-Action 40 through the label in May 2005.
Swishahouse released Paul Wall's commercial debut studio album, The Peoples Champ‚ in September 2005. The album debuted and peaked at number one on the Billboard 200, and was ultimately certified Platinum in America. Before embarking on his rap career and while still at school, Wall had worked in the Swishahouse office.
Swishahouse sponsored professional wrestler Bryan Keith.
On January 30, 2026, Michael Watts died from a torsades de pointes
Artists
- Paul Wall
- Mike Jones
- Archie Lee
- Coota Bang
See also
- The Day Hell Broke Loose 3, Swishahouse compilation album
