<!-- Per WP:JFN, this Japanese name is placed in a footnote unless it is crucial to understanding the topic --> is a 1989 platform game developed and published by Nintendo for the Game Boy, as one of four launch titles for the console. It was first released in Japan in April 1989, followed by North America in August of that year, and Europe and Australia in 1990. It is the first handheld entry in the Super Mario series, as well as the first mainline title not designed by series creator Shigeru Miyamoto. Modeled after the original Super Mario Bros. (1985), the game adapts side-scrolling gameplay for the Game Boy's smaller screen, with the player guiding Mario through 12 levels to rescue Princess Daisy (in her debut appearance) from the alien Tatanga in the new setting of Sarasaland.
The game is notable for its distinctive sound effects, minimalist line-art visuals, inconsistent use of familiar Mario elements, and the inclusion of shooting stages inspired by titles such as Gradius. Nintendo developed Super Mario Land under the direction of Game Boy creators Gunpei Yokoi and Satoru Okada, intending it to be the system's pack-in game. However, during development, Tetris captured their attention, and they recognized its potential for a handheld platform. Henk Rogers, who held the rights to Tetris, convinced Nintendo of America that it would appeal to a broader audience than Super Mario Land; as a result, Tetris was bundled with the Game Boy instead.
Super Mario Land played a key role in the Game Boy's commercial success, selling over 25 million copies worldwide and becoming the fourth best-selling title for the system. Despite its short length, critics praised the game for successfully adapting the Mario formula to portable hardware. Since its release, Super Mario Land has been widely recognized as one of the most influential Game Boy titles, and introduced Princess Daisy as a recurring character in the Mario franchise. The game received two sequels: Super Mario Land 2: 6 Golden Coins (1992) and Wario Land: Super Mario Land 3 (1994), the latter of which spawned the Wario Land sub-series. Super Mario Land was later re-released via the Virtual Console for the Nintendo 3DS in 2011 and on Nintendo Switch Online in 2024.
Gameplay
thumb|Mario standing atop a platform in World 3-1, with four [[moai heads in the background]]
As a side-scrolling platform game, It was developed by Nintendo R&D1 and published by Nintendo as a launch game for its Game Boy handheld console. and its North American release followed on August 1.
| PO = 98%
| Allgame = GB: 4/5
| EuroG = 3DS: 7/10 In the United States, the game topped Babbage's Game Boy sales charts for two months in 1992, from August to September.
Super Mario Land went on to sell more than 25 million copies, making it the fourth best-selling game on the console.
New Super Mario Land
A homebrew for Super Nintendo Entertainment System called New Super Mario Land came to light in 2019 after a series of posts on Twitter by a user named ChronoMoogle. The remake features enhanced visuals, music and a multiplayer mode for up to 4 players. According to its creator, who gave an interview to Nintendo Life while asking to remain anonymous, the remake was built totally from scratch (hence, no ROM hacking was performed) using Assembly language, a few tools for graphics and sound and a Super Nintendo emulator for testing. After developing the game, the creator flashed the game in thirty Nintendo Power cartridges and distributed them to his "Nintendo-loving friends" as a Christmas gift to commemorate the 30th anniversary of the original game. The creator no longer has involvement with the game, stating that "the project is terminated already" after sending the gift cartridges.