A retail manager (or store manager) is the person ultimately responsible for the day-to-day operations (or management) of a retail store. All employees working in the store report to the retail/store manager. A store manager reports to a district/area or general manager.
Roles and responsibilities
Responsibilities of a store manager include:
- Staff management: managing staff rotas; hiring, training, and firing of staff members; mediating disputes between staff; and taking overall care of staff and their well-being
- Presentation of store and advertising displays, managing sales promotions as well as organising in-store promotional events
- Product management, including ordering, receiving, price changes, handling damaged products, and returns
- Handling customer complaints and queries
- Utilising retail software in stores management and materials control
Responsibilities may differ if a manager runs an independent store or works for a chain store. For example, a store manager of a chain may be asked to implement marketing strategies from internal marketing teams.