In business, stealth mode is a company's temporary state of secretiveness, either in total stealth mode when everything about the company is kept secret, or in-company stealth mode which is usually undertaken to avoid alerting competitors to a pending product launch or another business initiative by keeping that specific thing covert.
When an entire company is in stealth mode it may attempt to mislead the public about its true company goals. For example, it may give code names to its pending products.
Background
Whereas secrecy is the historical norm in many fields of business,