Southern Comfort (often abbreviated SoCo) is an American naturally fruit-flavored whiskey liqueur with fruit and spice accents.
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Southern Comfort was created by Irish American bartender Martin Wilkes Heron (1850–1920), the son of a boat-builder, in 1874 at McCauley's Tavern in the Lower Garden District, south of the French Quarter of New Orleans, Louisiana. According to the New Orleans Convention & Visitors Bureau, McCauley's Tavern was "just off Bourbon Street", and the original form of the drink was called Cuffs and Buttons.
Heron moved to Memphis, Tennessee in 1889, patented his creation, and began selling it in sealed bottles with the slogan "None Genuine But Mine"</blockquote>
The original brand closed during Prohibition and was reopened afterward by Francis Fowler.
Between the 1930s and 2010, the image on the label of Southern Comfort was A Home on the Mississippi (1871), a rendering by Alfred Waud depicting Woodland Plantation, an antebellum mansion in West Pointe à la Hache, Louisiana, which is listed on the National Register of Historic Places, and now provides bed and breakfast accommodation. In 2010 the plantation artwork was dropped from the label. In January 2016 Brown-Forman sold it to Sazerac Company, along with Tuaca, as part of a $543.5 million deal. Since March 1, 2016, the brand has been owned by Sazerac. Sazerac announced that Southern Comfort's formula would be changed in 2017 to restore whiskey spirit as the base spirit, as the original formula used. Sometime before Brown-Forman purchased the brand, it had been reformulated to use rectified spirit, with only a negligible amount of whiskey as a flavorant. To take advantage of the rising popularity of bourbon, Southern Comfort Black was introduced in early 2018 (with a slogan of "Smoky Spiced Smooth"), along with a ready-to-drink (RTD) product of "Comfort and Cola" (4-pack of 375 mL cans, 6% alcohol).
Varieties
In the United States, Southern Comfort is available as 42 U.S. proof (21% ABV), 70 U.S. proof (35% ABV), 80 U.S. proof (40% ABV), 100 U.S. proof (50% ABV), and in Australia it is 60 U.S. proof (30% ABV). Varieties including additional flavorings, such as lime and caramel, were introduced by Brown-Forman in the latter years of their ownership, but were discontinued by Sazerac.
Previously, there were also ground coffees available with both of these eggnog flavorings, but the coffee products have since been discontinued.
In cocktails
Southern Comfort is used in the creation of numerous cocktails, including the Alabama slammer.
One of the earliest Southern Comfort-based cocktails to be marketed was the Scarlett O'Hara, named after the character and concocted in tribute to the release of the film adaptation of Gone with the Wind in 1939. The mixture includes Southern Comfort, cranberry juice, and fresh lime.
American rock band Brand New included a song titled "Soco Amaretto Lime" as the closing track on their debut studio album Your Favorite Weapon (2001). The recipe has become a common specialty cocktail during Emo Nights at dance clubs.