thumb|Folkungagatan street, forming the northern edge of SoFo.

The area SoFo, or "South of Folkungagatan" is located in Södermalm, a district of Stockholm, Sweden. It is bounded by Folkungagatan street to the north, Ringvägen to the south and in the east and west by Erstagatan and Götgatan, respectively.

The name SoFo is a pun on SoHo, the districts in London and Manhattan, and is an invention of local entrepreneurs who since 2003 have attempted to rebrand the area as a centre of creative and innovative Swedish fashion and retailing. In particular, many Swedish fashion designers are located in SoFo.

SoFo is home to many other creative industries in Stockholm, including advertising agencies, media companies and publishers. Many stores provide live music and a vibrant atmosphere.

References

  • SoFo website (in Swedish)
  • Guide to SoFo