Silvertone instruments and amplifiers were manufactured by various companies, including Danelectro, Valco, Harmony, Thomas, Kay and Teisco.
The guitars, especially the 1960s models, are frequently prized by collectors today. Two of the best-known Silvertone offerings are the Danelectro-built Silvertone 1448 and 1449, made in the early to mid-1960s. The 1448 had a single lipstick pickup, while the 1449 was equipped with a two-pickup configuration, and was succeeded in 1964 by the 1457 model. These guitars' cases had a small built-in amplifier, and the guitars themselves had very short-scale 18-fret necks, which proved popular with beginners.
Similarly the Silvertone 1484 "Twin Twelve" 60-watt guitar amplifier, introduced in 1963 as an affordable beginner's amp, has gained a collectors' following, since artists like Jack White, Beck, Coldplay, and others have been known to use it.
Sears also sold a number of non-stringed instruments under the Silvertone name, such as electronic organs and chord organs manufactured by the Thomas Organ Company, and harmonicas made by the Wm. Kratt Company.
Samick rebrand
Rights to the Silvertone brand were purchased by Samick Music Corporation in 2001. In 2013 Samick released the Silvertone Classic series, reissues of Silvertone electrics. The first two models released were the 1303/U2 (originally manufactured by Danelectro) and the 1478 (originally manufactured by Harmony), followed by the 1449 (also known as the "Amp-in-Case" model, originally manufactured by Danelectro), and the 1423 Jupiter (originally manufactured by Harmony). <!-- NEED PROOF: Not exact replicas, these were modeled and engineered as close to the originals as possible (using vintage models to compile the actual specifications).--> In January 2014, the Silvertone reissue 1444 bass was debuted at the Winter NAMM Show in Anaheim.
In early 2015, Samick introduced six reissue Silvertone acoustic guitars including the full-body 955 and single cutaway 955CE, the 600 in either spruce or mahogany, the "Sovereign" 633, and the 604. Some models were also made available with acoustic pickup circuitry for amplified playing. In addition, the model 853 ukulele was introduced with an amplificable version as well.
New distribution and owners
In late 2020, Samick exclusively partnered with Rhythm Band Instruments (RBI Music) for worldwide distribution, expanding the reach of the Silvertone brand and ensuring better market access for the whole product range. Based in Fort Worth, Texas, RBI Music has been developing and distributing musical instruments accessories for over sixty years, including the Vintage, Big Joe, and Fret King lines of instruments and guitar accessories.
RBI Music's president, Brad Kirkpatrick, said of the deal: “Does anyone not know the Silvertone name? We are thrilled to represent this iconic brand on a worldwide basis.” William Park, executive director of Samick Music Corporation, said “RBI Music already distributes a number of high-value brands globally... We believe they will prove an excellent fit for growing the Silvertone brand.”
