Shift was a Canadian magazine, devoted to technology and culture. It has now ceased publication as a print magazine. Its website continued to publish new content for at least a year after the print title was discontinued, but is no longer in operation. The magazine was based in Toronto, Ontario. The first issue was published in July 1992. Articles by regular writer Clive Thompson focused on the culture and theory behind new media. In 1997 the magazine was acquired by Montreal-based company BHVR. in order to compete with similar magazines such as Wired. In 2000 the magazine was sold to its staff and the founder Andrew Heintzman again became the president of Shift Multimedia.