Semiotic democracy is a phrase coined by John Fiske, a media studies professor, in his seminal media studies book Television Culture (1987). Fiske defined the term as the "delegation of the production of meanings and pleasures to [television's] viewers."
Prof. Terry Fisher of Harvard Law School has written about semiotic democracy in the context of the crisis facing the entertainment industry and in terms of the ability of people to use the Internet in creative new ways.
See also
- Détournement
- Textual Poachers
- Reader-response criticism
- Reception theory
- Encoding/decoding model of communication
References
Further reading
- Sonia Katyal, Semiotic Disobedience, 84 Washington U. L. Rev. (2006)