A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.

Examples

{| class="wikitable"

|+

!Country

!Organization

!Name

!Excludes

!Reference

|-

|

|Belgian Association of Marketing

|Robinson list

|

|

|-

|rowspan=2|

|rowspan=2|Data & Marketing Association

|Telephone Preference Service

|Phone

|

|-

|Mailing Preference Service (The MPS list)

|Mail

|

|-

|rowspan=3|

|Canadian Radio-television and<br/>Telecommunications Commission

|National Do Not Call List

|Phone

|

|-

|rowspan=2|Canada Post

|Consumers' Choice program

|Mail (unaddressed)

|

|-

|Addressed advertising reduction

|Mail (addressed)

|

|-

|

|Data & Marketing Association of Finland

|Mailing and telephone preference services

|Mail, Phone

|

|-

|

|

|

|

|

|-

|

|

|

|

|

|-

|

|

|Robinson list

|

|

|-

|

|

|

|Phone

|

|-

|

|Federal Trade Commission

|National Do Not Call Registry

|Phone

|

|-

|

|Australian Communications and Media Authority

|Do Not Call Register

|Phone

|

|-

|

|The Marketing Association

|New Zealand Name Removal Service

|Mail, Phone

|

|-

|

|Personal Data Protection Commission

|Do Not Call Registry

|Phone

|

|}

See also

  • Direct marketing
  • E-mail marketing
  • Mailshot
  • Opt-out

References

  • stopjunkmail.co.uk – Free and independent advice for UK residents on stopping postal junk mail
  • USA.gov's reference for Telemarketing and Unwanted Mail