Robert Parker (wine critic)

Robert McDowell Parker Jr. (born July 23, 1947) is a retired American wine critic. His wine ratings on a 100-point scale and his newsletter The Wine Advocate are influential in American wine buying and are therefore a major factor in setting the prices for newly released Bordeaux wines. This made him the most widely known and influential wine critic in the world.

Biography

Parker was born in Baltimore, Maryland. His father was a construction equipment salesman. He has an honors graduate of the University of Maryland, College Park, with a major in history and a minor in art history. He continued his education at University of Maryland School of Law at the urban campus of the University of Maryland, Baltimore, graduating in 1973 with a Juris Doctor degree. He discovered wine as a student visiting Alsace, where Patricia, now his wife, was studying.

More than twenty years later, The Wine Advocate has over 50,000 subscribers, primarily in the United States, but with significant readership in over 37 other countries. While other wine publications have more subscribers, The Wine Advocate is still considered to exert a significant influence on wine consumers' buying habits, particularly in America. New York Times wine critic Frank Prial asserted that "Robert M. Parker Jr. is the most influential wine critic in the world."

A lengthy profile of Parker entitled "The Million Dollar Nose" ran in The Atlantic Monthly in December 2000. Among other claims, Parker told the author that he tastes 10,000 wines a year and "remembers every wine he has tasted over the past thirty-two years and, within a few points, every score he has given as well." Yet, in a public blind tasting of fifteen top wines from Bordeaux 2005—which he has called "the greatest vintage of my lifetime"—Parker could not correctly identify any of the wines, confusing left bank wines for right several times. (In general, "left bank" wines are grown in regions west of the Gironde Estuary, and "right bank" in the regions east.)

In addition to writing and tasting for The Wine Advocate, which is published six times a year in Monkton, Maryland, Parker has been a contributing editor for Food and Wine Magazine and BusinessWeek. He has also written periodically for the British magazine The Field and has been the wine critic for France's L'Express magazine, the first time a non-Frenchman has held this position.

Among the books and films that have focused on the influence and effects of Parker on the global wine industry are the 2004 book The Accidental Connoisseur, by Lawrence Osborne, the 2004 documentary film Mondovino by Jonathan Nossiter, a 2005 unauthorized biography The Emperor of Wine by Elin McCoy, the 2008 book The Battle for Wine and Love: Or How I Saved the World from Parkerization by Alice Feiring, and the 2010 French language bande dessinée comic book, Robert Parker: Les Sept Pêchés capiteux.

Parker's nose and palate are insured for $1 million.

Parker disclosed at the end of 2012 that he would sell a "substantial interest" in his newsletter and step down as editor in chief. His new partners were a trio of Singapore-based hedge fund investors. Parker formally retired from The Wine Advocate at the age of 71 in 2019.

Impact on the world of wine

A new role for the wine critic

Until the 1970s, wine criticism was usually complementary to the production or trade of wine. The conflict of interest that might ensue from this close relationship was accepted by consumers, as they consulted wine reviews to gain an introduction to the world of wine, and not necessarily for advice on getting good value for their money. Hence, before Robert Parker, wine critics almost always had some link to the production or trade of wines.

Two wine critics were particularly influential in inspiring and defining Robert Parker:

Robert Lawrence Balzer's charisma inspired Parker. Like his contemporaries, Balzer rarely wrote negative statements about wines. He even once published a book under his name that had actually been written by wine grower Paul Masson.
Robert Finigan was Parker's forerunner in consumer-oriented wine reviewing. In the monthly Robert Finigan's Private Guide to Wine, launched in 1972, Finigan offered consumer-oriented, independent wine criticism, just as Parker did after him. Finigan helped consumers make decisions by developing standard evaluation criteria; his qualitative comments were straightforward and understandable, and each wine was ranked on a quality scale (exceptional, above average, average, below average).

Parker is a consumer advocate who admires Ralph Nader and has been critical of most wine critics, who traditionally have been part of the wine industry and have had vested interests.

According to Mike Steinberger, Parker has inadvertently made becoming a wine critic in the future almost impossible, since— in part because of the success of his scoring system—it is now prohibitively expensive to taste the very wines one should criticize. If it behooves a critic to understand, say, Château Lafite 1982, 2000, 2003, and 2005 before assessing the latest vintage: the critic must drink wine worth tens of thousands of dollars before beginning the review.

100-point rating system

One of the most influential and controversial features of Parker's wine criticism is his 100-point rating system, which he popularized in conjunction with his friend Victor Morgenroth. Parker designed the system to counter what he believed to be confusing or inflated ratings by other wine writers—many of whom he accused of a conflict of interest, as they often had a financial interest in the wines they rated. The scale, now widely imitated in other publications (such as Wine Spectator), ranks wine on a scale from 50 to 100 points based upon the wine's color and appearance, aroma and bouquet, flavor and finish, and overall quality level or potential. Therefore, 51 rather than 100 different ratings are possible. Although some critics, such as Jancis Robinson, argue that numerical rating systems are questionable—given the subjectivity of wine tasting and the variance in scores that a wine's age and the circumstances of tasting can cause—similar 100-point scoring systems are widely used by American reviewers. Many British reviewers, such as Jancis Robinson and Clive Coates, still prefer a 20-point system.

Retailers in North America often mark wines with Parker's point scores, using printed cards attached to the shelves. Parker cautions buyers that they should read the tasting notes to determine whether or not the wine is made in a style they will like; he states on his website:

Hay also argues that