thumb|right|The original Rapid Ride logo in 2004
Rapid Ride was an express bus service with limited bus rapid transit (BRT) features which was operated by ABQ RIDE, the local transit agency in Albuquerque, New Mexico, from 2004 to 2020. The Rapid Ride name was phased out in 2020 with the rebranding of the one remaining Rapid Ride line as ARTx, though the service remains essentially the same.
The original Rapid Ride line was inaugurated on December 21, 2004, serving an route along the Central Avenue corridor. It was intended to provide a faster and more efficient means of public transit in Albuquerque and to serve as a pilot project for a potential light rail line. Growing ridership led to the opening of a second route in 2007 and a third route in 2009. By March 2008, Rapid Ride had carried five million passengers. In 2019, the Rapid Ride Red and Green Lines were replaced by a true BRT system, Albuquerque Rapid Transit (ART). The Rapid Ride Blue Line, which serves the West Side, remains in operation, but was rebranded as ARTx Blue Line in 2020. The Blue Line had over 20,000 boardings per month as of early 2008.
History
Original route (Red Line)
Rapid Ride service began on December 24, 2004, with the Route 766 line, which ran along Central Avenue from Unser to Wyoming, North to Interstate 40, then west to the Uptown Transit Center. Buses ran every 11 minutes from 6:00 a.m. to 8:30 p.m. on weekdays and Saturdays. On August 20, 2006, the 766 started Sunday service with 22-minute frequency from 6:43 a.m. to 6:41 p.m.
Pilot project for second Rapid Ride route
On April 17, 2006, a second Rapid Ride route, the West Side Rapid Ride (156) started service. It ran as a commuter with four (two northbound and two southbound) runs in the morning and three (two northbound and one southbound) runs in the evening on weekdays. The route ran on Coors Blvd from Cottonwood Mall to the Alamosa Community Center. This route served as a pilot project for a potential full-time route for the Albuquerque West Side, and was later replaced by a new route (mentioned below) in July 2007.
First expansion of fleet, Blue Line introduced
ABQ RIDE placed an order for six additional Rapid Ride buses on July 20, 2006. The six buses were once again the New Flyer DE60LF, and were delivered in February 2007. These new buses were put to use on a new West Side route (Route 790) connecting the University of New Mexico to a portion of Albuquerque's Westside, via Lomas Boulevard, Rio Grande Boulevard, Interstate 40, and Coors Boulevard to the Montano Plaza shopping center. This new route replaced the 156 route and went into service on July 7, 2007, with 15-minute frequency on weekdays and 20-minute frequency on Saturdays. With the creation of this line, ABQ Ride began to give Rapid Ride routes color designations (Red for 766, Blue for 790). On August 16, 2008, the Blue Line was extended to Cottonwood Mall and weekday frequency changed to 20 minutes. When the new Northwest Transit Center opened on September 2, 2008, all buses serving Cottonwood Mall moved there, although a stop at Cottonwood Mall on 7 Bar Loop still remains for mall commuter traffic.
Rapid After Dark
For several years, ABQ RIDE operated the Red Line from 8:00pm until 1:00am on Fridays during Saturdays during the summer months. The route was called Rapid After Dark, and given its own route number, 767, even though the route did not deviate from the daytime route. The city disbanded the service in 2011 in favor of a new service, 66 Late Night. The New service utilizes the 66 route, allowing for more stops and traveling the full length of Central Ave.
Increased service along Central Avenue, Green Line introduced
On February 26, 2009, ABQ RIDE announced a third Rapid Ride route, Route 777 (the "Green Line"), which would run every 15 minutes on weekdays along Central Avenue from Downtown Albuquerque to the Four Hills area at Central Avenue and Tramway Boulevard, and help relieve overcrowding on the Rapid Ride Red Line and the Route 66 Central Avenue bus. In preparation for the new route, ABQ RIDE added six additional Rapid Ride buses to the fleet. The Rapid Ride Green Line went into service on August 15, 2009. The 766 route was adjusted from using Wyoming Boulevard to using Louisiana Boulevard to connect to the Uptown Transit Center. Frequency on the 766 was adjusted from every 11 minutes on weekdays to every 15 minutes, and the schedules are designed to overlap so that between the 766 and 777, service on Central Avenue between Louisiana and Downtown is every 7 minutes.
Possible future route
On an election on October 6, 2009, Albuquerque voters approved a quarter-cent transportation tax extension lasting until 2019. 36% of this tax will be allocated for ABQ RIDE, up from 20% for the past 10 years. On October 8, 2009, outgoing ABQ RIDE transit director Greg Payne indicated the possibility of a new Rapid Ride route on San Mateo Blvd.
Albuquerque Rapid Transit
In November 2011, ABQ RIDE announced plans for true bus rapid transit service along Central Avenue. The service differs from the Rapid Ride based on the fact that it would use a dedicated travel lane, and thus can be considered a true BRT service.
In October 2014, The City presented to voters its final proposal for Albuquerque Rapid Transit, a true BRT system extending from Tramway Blvd. to 98th St. The system went into service in November, 2019, replacing the Rapid Ride Red and Green Lines.