QuickTime VR (also known as QTVR) is an image file format developed by Apple Inc. for QuickTime, and discontinued along with QuickTime 7. It allows the creation and viewing of VR photography, photographically captured panoramas, and the viewing of objects photographed from multiple angles. It functions as plugins for the QuickTime Player and for the QuickTime Web browser plugin.
History
QuickTime VR was conceived in 1991 by programmers Eric Chen and Ian Small of the Human Interface Group in the Advanced Technology Group at Apple, utilizing a Cray supercomputer to process images into panoramas. It was soon made prominent within the company by Apple's board member and former astronaut Sally Ride, who was fascinated by the demonstrated possibilities of 3D computer imagery.