Power pop is a subgenre of rock music and a form of pop rock based on the early music of bands such as the Beach Boys, the Beatles, the Byrds, and the Who. Virtually every artist of the genre has been a rock band consisting of white male musicians who engaged with the song forms, vocal arrangements, chord progressions, rhythm patterns, instrumentation, or overall sound associated with groups of the mid-1960s British Invasion era.
An essential feature of power pop is that its cheerful sounding arrangements are supported by a sense of "yearning", "longing", or "despair" similar to formative works such as "Wouldn't It Be Nice" (the Beach Boys, 1966) and "Pictures of Lily" (the Who, 1967). This might be achieved with an unexpected harmonic change or lyrics that refer to "tonight", "tomorrow night", "Saturday night", and so on. Power pop was also noted for its lack of irony and its reverence to classic pop craft.
Scope and recognition
The Who's Pete Townshend coined the term in a May 1967 interview with journalist Keith Altham of the New Musical Express promoting their latest single "Pictures of Lily". He said: "Power pop is what we play—what the Small Faces used to play, and the kind of pop the Beach Boys played in the days of 'Fun, Fun, Fun' which I preferred." Music journalist John M. Borack also stated in his 2007 book Shake Some Action – The Ultimate Guide to Power Pop that the label is often applied to varied groups and artists with "blissful indifference", noting its use in connection with Britney Spears, Green Day, the Bay City Rollers and Def Leppard.
Power pop has struggled with its critical reception and is sometimes viewed as a shallow style of music associated with teenage audiences. The perception was exacerbated by record labels in the early 1980s who used the term for marketing post-punk styles. Music critic Ken Sharp summarized that power pop is "the Rodney Dangerfield of rock 'n' roll.[...] the direct updating of the most revered artists—the Who, the Beach Boys, the Beatles—yet it gets no respect." Ken Stringfellow of the Posies concurred that "There's a kind of aesthetic to power pop to be light on purpose. I wanted something with more gravitas."
Original waves
1960s: Origins and precursors
Power pop originated in the late 1960s as young music fans began to rebel against the emerging pretensions of rock music.
When Pete Townshend coined the term, he suggested that songs like "I Can't Explain" (1965) and "Substitute" (1966) were more accessible than the changing, more experimental directions other groups such as the Beatles were taking. However, the term did not become widely identified with the Who, and it would take a few years before the genre's stylistic elements coalesced into a more recognizable form. Robert Hilburn traced the genre "chiefly from the way the Beatles and the Beach Boys mixed rock character and pure Top 40 instincts in such records as the latter's 'California Girls'." Borack noted, "It's also quite easy to draw a not-so-crooked line from garage rock to power pop."
Townshend himself was heavily influenced by the guitar work of Beach Boy Carl Wilson, while the Who's debut single "I Can't Explain" was indebted to the Kinks' "You Really Got Me" (1964). Roy Shuker identified the leading American power pop acts of the time as the Byrds, Tommy James and the Shondells, and Paul Revere and the Raiders. the Move, Novelist Michael Chabon believed that the genre did not truly come into its own until the emergence of "second generation" power pop acts in the early 1970s. Lester called the studio recording of the song a "masterclass in compression" and said that Rundgren "staked his claim to powerpop immortality [and] set the whole ball rolling". Throughout the two decades, the genre existed parallel to and occasionally drew from developments such as glam rock, pub rock, punk, new wave, college rock, and neo-psychedelia. Cheap Trick became the most successful act in the genre's history thanks to the band's constant touring schedule and stage theatrics. According to Andrew Earles, the group's "astonishing acceptance in Japan (documented on 1979's At Budokan) and hits 'Surrender' and 'I Want You To Want Me,' the Trick took power pop to an arena level and attained a degree of success that the genre had never seen, nor would ever see again." while Big Star developed an avid cult following among members of later bands like R.E.M. and the Replacements who expressed esteem for the group's work. Many bands who were primarily influenced by Big Star blended power pop with the ethos and sounds of alternative rock. AllMusic cited Teenage Fanclub, Material Issue, and the Posies as "critical and cult favorites". Members of Jellyfish and Posies said that they were drawn to 1960s artists because of the 1980s music they influenced. At the time, it was uncertain whether the movement could have mainstream success. Karen Glauber, editor of Hits magazine, said that "The popular conception is that these bands are 'retro,' or not post-modern enough because they're not grunge and because the Posies are from Seattle and don't sound like Mudhoney." As power pop "gained the attention of hip circles", many older bands reformed to record new material that was released on independent labels. Chicago label The Numero Group issued a compilation album called Yellow Pills: Prefill, featuring overlooked pop tracks from 1979–1982. For the rest of decade, AllMusic writes, "this group of independent, grass-roots power-pop bands gained a small but dedicated cult following in the United States."
Post–1990s
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Power pop has had varying levels of success since the 1990s. According to Louder Than War Sam Lambeth, power pop has "ebbed and flowed" while remaining an object of critical derision. Despite this, he cites Fountains of Wayne with inspiring "yet another new era for the format" during the late 1990s, "one they'd perfect with the magnetic Welcome Interstate Managers (2003)."
Writing in 2017, Lambeth commented that the genre's "core traits" were stil pursued by groups such as Best Coast, Sløtface, Diet Cig and Dude York.