350px|right|thumb|The Morgan Plus 8 was launched in 1968, shortly before Peter Morgan celebrated his first ten years as company chairman.
Peter Henry Geoffrey Morgan (3 November 1919 – 20 October 2003) was an English sports car manufacturer and Chairman of Morgan Motor Company (MMC) from 1959 until his death in 2003. Peter inherited the Malvern, Worcestershire-based company from his father H.F.S. Morgan. Despite pressures to "modernize", he maintained the family firm's traditions of hand-crafted workmanship and slow organic growth until his son Charles took over as managing director.
Morgan was born in Chestnut Villa, his parents' house which was adjacent to the car factory in Malvern Link and where he grew up alongside his four sisters. He attended a local preparatory school, the Link School, before going to Oundle School in Northamptonshire. On leaving school he attended the Chelsea College of Automobile and Aero Engineering obtaining a first class diploma in 1940. His first job was with the British Ermeto Corporation but he shortly left and joined the Royal Army Service Corps (RASC) where he served in the motor workshops in Sierra Leone before taking over responsibility for running the Nairobi workshops and being promoted to Captain. He was demobilised in 1946.
In 1947 he joined the Morgan Motor Company as a draughtsman and joined the board as a director in 1949 becoming vice chairman in 1951. and they had three children, Sonia, Jill and Charles.