Peter Alan Laird (born January 27, 1954) is an American comic book writer and artist. He is best known for co-creating the Teenage Mutant Ninja Turtles with writer and artist Kevin Eastman.

Early life and career

Laird was born on January 27, 1954, in North Adams, Massachusetts. Toward the end of 1983, Laird was earning just ten dollars an illustration from a local newspaper in Dover, New Hampshire. He was also doing illustrations for fanzines like The Oracle.

Teenage Mutant Ninja Turtles

In May 1984, Laird and Kevin Eastman self-published the first black & white issue of Teenage Mutant Ninja Turtles, at an initial print run of 3000 copies for the forty-page oversized comic. It was largely funded by a loan from Eastman's uncle, Quentin (the experience of which had a profound impact on Laird, and led indirectly to his later work with the Xeric Foundation), and published by the duo's Mirage Studios, a name chosen because "there wasn’t an actual studio, only kitchen tables and couches with lap boards." That first issue received a number of subsequent printings over the next few years, as the Turtles phenomenon began to take off.

Laird's newspaper experience led to the duo creating "a four-page press kit", that, according to Flaming Carrot creator Bob Burden's own Mystery Men press-kit, included "a story outline and artwork that they sent to 180 TV and radio stations," as well as both the Associated Press and United Press International. This led to widespread press coverage of both the TMNT property and Mirage Studios itself, creating "a demand for the interestingly-titled comic that caught everyone by surprise." With their (November 1985) fifth issue, Teenage Mutant Ninja Turtles downsized to the more common American comics format and size, and the previous four issues were also reprinted in this size and format with new color covers. Also in 1985, Solson Publications released How To Draw Eastman and Laird's Teenage Mutant Ninja Turtles. Solson would follow this up with the six issue Teenage Mutant Ninja Turtles Authorized Martial Arts Training Manual as well as one issue of Teenage Mutant Ninja Turtles Teach Karate volume in 1987.

Unexpected success

That the Teenage Mutant Ninja Turtles became such a success (and in such a short space of time) came as a surprise to both Eastman and Laird. Laird has stated on several occasions that: On March 1, 2008, Laird and Mirage bought out Eastman's remaining rights and interest and the two went their separate ways. Concerning Eastman's departure, Laird stated his belief that Eastman "was just tired of it."

Mirage Studios

With the success of the Teenage Mutant Ninja Turtles, Eastman and Laird hired a core group of artists to help with the increasing workload, beginning with Eastman's high school friend Steve Lavigne, brought on in 1984 as a letterer.

In 1985, Eastman and Laird hired Cleveland artist Ryan Brown to assist them as an inker, and a year later penciler Jim Lawson and cover painter Michael Dooney joined the studio. These six individuals would allow Mirage to expand into a number of spin-off and companion titles, starting with Tales of the Teenage Mutant Ninja Turtles, designed to fill in continuity gaps in the main title. Operating from a renovated factory space in Florence, Massachusetts, the Mirage team produced most of their work in-house, including the Playmates Toys toy designs and the Archie TMNT comic series, until Tundra Publishing took over the building.

Eastman and Laird along with Brown, Dooney, Lavigne and Lawson toured extensively over the years, making personal appearances and attending many comic book conventions. As the Turtles' popularity increased, further people were added to the studio, including Eric Talbot (who attended Eastman and Lavigne's old high school), writer Stephen Murphy, and Brown's friend, Dan Berger, who was brought in from Ohio to ink the Teenage Mutant Ninja Turtles Adventures title from Archie Comics. Aside from Eastman (whose creative differences and other pursuits saw him leave and sell his interest to Laird and Mirage), these individuals have remained with Mirage to the present. Stephen Murphy stepped down from his position as the managing editor in the middle of 2007 in favor of Dan Berger; Murphy remained as the creative director. In 1988, Mirage Studios participated in the drafting of the Creator's Bill of Rights for comic book creators.

The Xeric Foundation

In addition to his other interests, Laird founded the Xeric Foundation, a nonprofit organization created after considerable thought, as "an appropriate way to give back something extra to the comics world," by providing grants for self-publishers. While Eastman founded Tundra Publishing to embody the ideals of the Creator's Bill of Rights from a publisher's standpoint, Laird's vision involved funding rather than actively publishing individuals' work. His reasoning for this decision was in part simply due to him having "far too much to do as it is with Mirage." He "preferred to do something where it was more of a transfer of capital," with "all the worries... on other people's shoulders." The foundation itself, he explains is: "actually two foundations in one. One half of it is for charitable organizations, and the other half is for creators who want to self-publish their comics." That later half is perhaps what the foundation is best known for, working much the same as any benevolent fund, involving an applicatory process detailing how much money is being applied for and why. on the Project Fanboy website, Laird was quoted as saying:

<blockquote>The initial impetus for creating the Xeric Foundation was frustration – when the Turtle thing started getting really huge, people started coming out of the woodwork to ask for money. Many of them were legitimate charitable organizations or creators needing funding, but there were also quite a few ridiculous things – like the total stranger who asked me for a quarter of a million dollars to fund his general store. It got to the point where I was getting overwhelmed with making these kinds of decisions, and it was suggested to me that a foundation might be a good way to "separate the wheat from the chaff", providing official and clearly delineated channels through which people looking for money had to make their way.</blockquote>

Laird recalled that the publication of the first issue of his and Eastman's Teenage Mutant Ninja Turtles comic came about thanks to a loan the two secured from Quentin Eastman, Kevin Eastman's uncle. Although the two were able to pay him back swiftly, it led Laird to speculate about what could have been: "if we hadn't gotten that loan from him at that point in our lives, it might have taken us a couple more months to raise that money from other sources, and who knows what might have happened differently as a result of that delay?" It occurred to him that "there must be so many times where a self-publishing venture can sink or float on the strength of" a relatively small amount of money, so he felt a desire to use some of his "good fortune, in the financial sense, to help people out" (and, in addition to the creators, the foundation also aids those "involved in charitable organizations"). The project was confirmed in April 2020, but was delayed by the COVID-19 pandemic and ultimately manifested in the fall of that year.

References

  • Laird's "Blast from the Past"
  • Peter Laird's blog
  • DetectMind