thumbnail|right|The [[Perodua Myvi was the best-selling car in Malaysia for eight consecutive years, between 2006 and 2014.]]
Initially, the company mainly produced minicars and superminis and did not have models in the same market segments as Proton. Its targeted market segments later began to overlap with Proton's—especially in the super-compact segment, where the Perodua Myvi has competed with the likes of the Proton Savvy and the Proton Iriz.
Perodua does not design or engineer its main components, such as engines and transmissions, in-house; its cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing it to 25% in 2001 and then to 35%.
Sales
Domestic
Perodua sold more than 207,100 vehicles in 2016, which was its highest yearly sales record to date, and achieved a highest-ever domestic market share of 35.7%. This has climbed since, and in 2024, the company sold 358,000 cars in the ASEAN markets combined, surpassing Honda's sales figures to become the second largest car manufacturer in the region.
International
In the United Kingdom, Perodua's cars were sold by some Proton dealers, who wished to attract customers seeking a smaller and cheaper alternative to the Proton range. Sales numbers in the UK were small, however, and in 2008, Perodua sold only 624 cars (down from 914 in 2002). Sales were up slightly in 2009 (to 650) and then to 761 in 2010, mainly due to the new Perodua Myvi selling comparatively well. The company has withdrawn from the British, Nepalese, and Maltese markets but still provides spare parts to existing customers there.
As of 2025, Perodua cars are exported to Singapore, Brunei, Mauritius, Fiji, Sri Lanka, and Seychelles.
In 2021, the company began exploring the idea of exporting used Perodua cars overseas. As of 2024, the company was exporting used cars to a few countries, including Fiji. At the same time, exports of used cars to Sri Lanka were halted.
On 16 June 2008 Perodua launched a new corporate identity. This included an update to the logo, which maintained the 'P' and '2' and the main colour blocks from previous logos, but brightened the colours, added a metallic look and a three-dimensional effect.
Awards and accolades
- People's Choice, Automotive Category (Bronze) – Putra Brands Awards 2010
- People's Choice, Automotive Category (Silver) – Putra Brands Awards 2012, 2015 & 2016
- People's Choice, Automotive Category (Gold) – Putra Brands Awards 2017 & 2018