Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was marketed as a "Berry Cola Fusion", and was initially sold from 2002 to 2004 in the United States and Canada (with a limited return in 2021) and was also sold in several Asian markets.
History
The decision to make a brightly colored version of the flagship Pepsi brand was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6%, It was designed to attract teenage consumers with its bright blue color and unique flavor. It is tinted using Blue 1.
Pepsi Blue was announced in May 2002.
In April 2021, Pepsi announced that Pepsi Blue would be reintroduced for a limited time in May 2021.
Promotion
It was heavily promoted by PepsiCo, including advertisements by pop singer Britney Spears and the bands Sev and Papa Roach, and in the movies The Italian Job and Garfield: The Movie. It was widely seen as a commercial flop as sales remained low. Even with the failure of Pepsi Blue, PepsiCo posted double-digit growth. Pepsi Pinas proved successful and was made a permanent product, reverting the name Pepsi Blue, it was soon later be discontinued in no given date. Then later 2022 it makes a comeback, it is rare in bottles and cans but common at 7-Eleven fountains but then again but around 2024, it was silently discontinued.
In India, Pepsi Blue was launched during the 2003 Cricket World Cup supporting the India national cricket team, which has blue jerseys.
See also
- List of Pepsi types