thumb|Pacific Cycle [[head badge]]
Pacific Cycle, Inc., is an American subsidiary of Dutch conglomerate Pon Holdings that makes, imports and distributes bicycles. It was founded in 1977 by Chris Hornung. The company pioneered the sourcing of bicycles from the Far East for distribution in the U.S., developing relationships with suppliers primarily in Taiwan and China. Pacific later bought several American subsidiaries with well-known American bicycle brands, with some manufacturing in the United States, including Roadmaster, Schwinn, and GT, as well as diversifying into bicycle accessories and other types of children's play equipment. Pacific Cycle sells more bicycles than any other company in North America and is one of the most prolific bicycle suppliers in the world. In 2006, Chris Hornung left Pacific Cycle leaving President Jeff Frehner in control. Alice Tillett has been the President of Pacific Cycle since 2008.
The company headquarters is located in Madison, Wisconsin, with a corporate branch office in Olney, Illinois (the former home of Roadmaster). They also operate distribution centers in Olney, Illinois, Vacaville, California, and Rancho Cucamonga, California (formerly of PTI).
History
In 1998, Chris Hornung reached an agreement with Wind Point Partners giving the private equity investment firm a controlling interest in Pacific Cycle. Mongoose had maintained a strong reputation for quality and performance, particularly among younger BMX enthusiasts. Pacific Cycle brought Mongoose into the mass-merchant channel at Walmart. In 2002, Schwinn was introduced to the mass-merchant channel at Walmart, Target, and Toys "R" Us.
In 2004, Pacific Cycle was acquired by Dorel Industries from Wind Point Partners for $310 million, acquiring Wind Point's 43 percent stake. Under Dorel's Recreational/Leisure product segment, the Pacific Cycle division (PCG internally) deals with the mass merchant and sporting goods channels while the Cycling Sports Group (CSG) division deals specifically with the Independent Bicycle Dealers (IBD) channel. U.S. distribution channels include mass-market retailers such as Walmart, Target, Kmart, Sears and Toys "R" Us as well as sporting goods chains such as Dick's Sporting Goods, Academy Sports and Dunham's Sports. Canadian distributors include Canadian Tire.
In 2005, Pacific Cycle started importing electric scooters and marketing them under the Schwinn Motor Scooters name.
In July 2009, Pacific Cycle acquired the assets of Iron Horse Bicycles and obtained control of the brand.
In October 2021, parent company Dorel Sports was sold to Dutch Pon Holdings.