thumb|right|[[Eckhart Tolle joins Oprah to discuss his book A New Earth as part of a live webcast series on Oprah.com.]]
Oprah's Book Club was a book discussion club segment of the American talk show The Oprah Winfrey Show, highlighting books chosen by host Oprah Winfrey. Winfrey started the book club in 1996, selecting a new book, usually a novel, for viewers to read and discuss each month. Al Greco, a Fordham University marketing professor, estimated the total sales of the 70 "Oprah editions" at over 55 million copies.
On June 1, 2012, Oprah announced the launch of Oprah's Book Club 2.0 with Wild by Cheryl Strayed. The new version of Oprah's Book Club, a joint project between OWN: The Oprah Winfrey Network and O, The Oprah Magazine, incorporates the use of various social media platforms and e-readers.
On March 25, 2019, Apple Inc. and Oprah announced a revival of Oprah's Book Club that aired on Apple TV+.
History
The book club's first selection on September 17, 1996, was the then recently published novel The Deep End of the Ocean by Jacquelyn Mitchard. After its revival in 2003, books were selected on a more limited basis (three or four a year).
Winfrey returned to fiction with her 2007 selections of The Road by Cormac McCarthy in March and Middlesex by Jeffrey Eugenides in June. Shortly after its being chosen, The Road was awarded the Pulitzer Prize for Fiction. Winfrey conducted the first ever television interview with McCarthy, a famously reclusive author, on June 5, 2007.
The October 2007 selection was Love in the Time of Cholera, a 1985 novel by Nobel Prize laureate Gabriel García Márquez, greatly furthering not only the influence of the author in North America, but that of his translator Edith Grossman. Another work by Márquez, One Hundred Years of Solitude, was a previous selection for the book club in 2004.
The last club selection was a special edition of Charles Dickens' A Tale of Two Cities and Great Expectations. It had disappointingly low sales figures.
Business Week stated:
<blockquote>Perhaps the most astonishing aspect of the Oprah phenomenon is how outsized her power is compared with that of other market movers. Some observers suggest that Jon Stewart of Comedy Central's The Daily Show could be No. 2. Other proven arm-twisters include Fox News's Sean Hannity, National Public Radio's Terry Gross, radio personality Don Imus, and CBS' 60 Minutes. But no one comes close to Oprah's clout: Publishers estimate that her power to sell a book is anywhere from 20 to 100 times that of any other media personality.</blockquote>
According to a 2005 paper in Publishing Research Quarterly, every book chosen by Oprah's Book Club between 1996 and 2002 appeared on the USA Today Best-Selling Books list "for at least a few months" following its selection.
In 2009, it was reported that the influence of Winfrey's book club had even spread to Brazil, with picks like A New Earth dominating Brazil's best-seller list.
The club generated so much success for some books that they went on to be adapted into films. This subset includes The Deep End of the Ocean and The Reader.
At the show's conclusion in May 2011, Nielsen BookScan created a list of the top-10 bestsellers from the club's final 10 years (prior data was unavailable).
- Eckhart Tolle, A New Earth (2005), 3,370,000 copies
- James Frey, A Million Little Pieces, 2,695,500 copies
- Elie Wiesel, Night, 2,021,000 copies
- Cormac McCarthy, The Road, 1,385,000 copies
In a 2014 paper by economist Craig L. Garthwaite published in American Economic Journal: Applied Economics, it was reported that while the book club increased sales of individual titles in the list, it caused a short-term overall decrease in sales for the book industry as a whole after each selection was announced. Since Oprah's selections were longer and more difficult classics that demanded greater time and energy to read, those people who were reading Oprah's books were not buying their usual fare of genre books: "there were statistically significant decreases for mysteries and action/adventure novels. Romances also saw a sales decline," following an Oprah endorsement. In the 12 weeks following an endorsement, "weekly adult fiction book sales decreased by a statistically significant 2.5 percent."
Critical reception
The club has received critical commentaries from the literary community.
Scott Stossel, an editor at The Atlantic, wrote: