250px|right|thumb|A Mr. Sub restaurant in [[Mississauga, Ontario operating inside a former Red Barn restaurant location.]]

thumb|250px|Mr. Sub restaurant in [[Richmond Hill, Ontario|Richmond Hill, Ontario.]]

thumb|Mr. Sub restaurant in Markham, Ontario

Mr. Sub (stylized MR.SUB), called Mr. Submarine prior to 1990, is a Canadian chain of over 200 submarine sandwich shops. The first store was opened in 1968 in Toronto's Yorkville neighbourhood, which was then known for its "hippie" culture. and one in Saudi Arabia with the rest being located in Canada.

History

Mr. Sub was founded in Toronto, Canada, in 1968 by two friends, Jack Levinson, an accounting clerk, and Earl Linzon, a gym teacher, with $1500 start-up capital ().

On August 18, 2011, MTY Food Group, which by then owned Country Style, announced that it would acquire Mr. Sub at the end of October 2011 for $23 million.

Products

Mr. Sub's main product is the submarine sandwich (or "sub"); a long roll, similar to a baguette, filled with meat, cheese, sauces, and vegetables. Other products include, wraps, soups, salads, baked goods, and panini grilled sandwiches. Mr. Sub also purveys some signature products.

Such marketing initiatives allow Mr. Sub to interact with their large and growing consumer base. Mr. Sub occasionally tries to change its campaigns and promotional activities. It made use of the very relaxed marketing approach and slogan known as "Oh Canada, Oh Mr. Sub!". Mr. Sub had launched a TV campaign that reminds consumers of the brand's Canadian identity. "We wanted to highlight the personality of our Canadian company," said Rita McParland, vice-president of marketing at Mr. Sub.

In 1982 a Toronto store was used as a filming location for the TV movie “When We First Met” starring child star Amy Linker from CBS’s Square Pegs.

See also

  • List of submarine sandwich restaurants

References

  • Mr. Sub homepage
  • [http://healthycanadians.gc.ca/recall-alert-rappel-avis/inspection/2013/36885r-eng.php] Government of Canada Source Concerning Meat Recall, 2013
  • [http://www.cbc.ca/news/business/meat-recall-could-cost-millions-more-maple-leaf-1.708123] Meat Recall, 2008