Mopar (a portmanteau of "motor" and "parts") is an American car parts, service, and customer care division of the former Chrysler Corporation, now owned by Netherlands-based automobile manufacturer Stellantis. It serves as a primary OEM accessory seller for Stellantis companies under the Mopar brand. "Mopar" is also commonly used by automotive enthusiasts as a metonym for Chrysler, and for vehicles sold by its divisions.

Mopar also designs and builds a small number of customized vehicles.

History

thumb|left|170px|Mopar Parts magazine advertisement from 1954

The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze.

Mopar parts are original equipment manufactured parts for Stellantis global vehicles. The term "Mopar" has passed into broader usage among car enthusiasts as an unambiguous reference to vehicles produced by former parent company Chrysler Corporation/Chrysler Group LLC/FCA US LLC, now known as Stellantis.

The term has thus become an inclusive word for any Chrysler-built vehicle— almost any Dodge, Chrysler, Plymouth, Imperial, DeSoto, Fargo (Canada-only in later years) or Dodge Trucks/Ram. By extension, it is also used for Jeep and AMC vehicles built after Chrysler's 1987 buyout of American Motors Corporation, including the short-lived Eagle brand. Now, the brand serves as Stellantis' global name for genuine parts and accessories. Its services now extend to the full range of Stellantis brands, adding Peugeot, Opel, Vauxhall, Citroen, and DS Automobiles to its OEM parts lineup, as well as the Chinese brand Leapmotor through Stellantis' 51-49 Leapmotor International J.V.

In Canada, Chrysler parts were sold under the "Chryco" and "AutoPar" brands until the Mopar brand was introduced into that nation's market, starting in the late 1970s.

Custom cars

Mopar does not have dedicated assembly lines. There are 13 Mopar Custom Shops that install customer-chosen accessories on their vehicles prior to delivery.

There are also limited-edition Mopar versions of Stellantis vehicles. These are marketed featuring custom paint and equipped with numerous Mopar performance and cosmetic modifications.

An example was the 2013 Dodge Dart finished in black with an offset Mopar Blue racing stripe and featuring sport-tuned steering, exhaust, premium brakes with slotted rotors, lowered sport suspension, and gloss black 18-inch aluminum wheels with low profile performance tires. The Dart had production plans for 500 units.

A special edition Mopar 2017 Dodge Challenger was introduced at the 2017 Chicago Auto Show as part of 80th anniversary of the Mopar brand. A total of 160 were built: half were finished in "contusion blue" with "pitch black" effects and the second half in "billet silver" with "pitch black" accents.

Mopar remains active in drag racing events. It sponsors Don Schumacher Racing drivers, such as Tony Schumacher, in the Funny Car and Top Fuel classes of the NHRA Camping World Drag Racing Series. Drivers of the Mopar Dodge Challenger Drag Pak are eligible for a variety of Mopar contingency awards and benefits.

Mopar sponsors the Mopar Mile-High NHRA Nationals held each July in Denver. It is the longest-running sponsorship in all of drag racing.

See also

  • List of Chrysler engines
  • ACDelco – General Motors' auto parts division
  • Motorcraft – Ford's auto parts division

References

<!-- Per WP:ELMINOFFICIAL, choose one official website only -->

<!--======================== ============================

| PLEASE BE CAUTIOUS IN ADDING MORE LINKS TO THIS ARTICLE. Wikipedia |

| is not a collection of links nor should it be used for advertising. |

| |

| Excessive or inappropriate links WILL BE DELETED. |

| See Wikipedia:External links & Wikipedia:Spam for details. |

| |

| If there are already plentiful links, please propose additions or |

| replacements on this article's discussion page, or submit your link |

| to the relevant category at the Open Directory Project (dmoz.org) |

| and link back to that category using the template. |

|======================== ==========================|

-->

  • The Meaning of MoPar, an illustrated history of the company, its products, and (most interesting) logos.