A money shot is a moving or stationary visual element of a film, video, television broadcast, or print publication that is disproportionately expensive to produce or is perceived as essential to the overall importance or revenue-generating potential of the work.

Origin and cinematographic senses

William Safire identifies the use of the word "money as a modifier meaning 'powerful, decisive'"

In contrast, film critic Jane Mills<!-- note: not Jane Mills --> (2001) contends that money shot was "originally mainstream filmmakers' slang for the image that cost the most money to produce," The scene may or may not be a special-effects sequence, but may be counted on to become a selling point for the film. For example, in an action thriller, an expensive special-effects sequence of a dam bursting might be considered the money shot of the film. Many filmmakers read a script and look for the most dramatic or climactic moment—the money shot—in the proposed film. Even though the costs or technical challenges of filming such an impressive scene may be huge, producers and directors will do whatever it takes to get that shot completed.

Extended senses

More broadly, the term money shot can refer to any notably dramatic or emotional footage.

  • On a television talk show, the money shot may be a visibly emotional scene, such as a guest's tearful confession of a previously well-kept secret or their dramatic retelling of a traumatic experience.

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