, doing business as (which stands for "Mountain Ocean Sun"

Japan's answer to McDonald's,

As of February 2014 the publicly traded company runs 1,730 MOS Burger and several AEN, Chef's V and Green Grill stores. One slogan used within its stores is "Japanese Fine Burger and Coffee". Later, the company began to use playful English phrases in point-of-purchase marketing materials to explain the name, including "MOSt delicious burger", before it finally settled on the current backronym.

MOS Burger's logo as of 1992 was a yellow M with signage in red, similar to McDonald's. frequented the Los Angeles chili burger chain Original Tommy's. Wanting to strike out on his own after returning to Japan he decided to adapt the cook-to-order hamburger concept used by Original Tommy's. He also developed the MOS rice burger as an alternative to the hamburger.

As of 1992, MOS Burger had 1,100 outlets in Japan (1,021 in 1991 and 1,200 in 1993), being the country's largest chain. It expects to open 100 more outlets in that year.

Its most popular items were teriyaki burger and rice burger

In 1993, MOS Burger planned to expand to China. A joint venture with Yaohan International and a Chinese firm, it planned to open 3,000 outlets by the end of the year.

As of 1996, MOS Burger had five outlets in Singapore, with plans to expand to Hong Kong, Malaysia and Indonesia.

In April 2011, MOS Burger opened its first store at Sunnybank Plaza, in Brisbane, Queensland, Australia. As at September 2021, the company had five stores in Australia, all of which were in Queensland. MOS Burger announced the closure of all its Australian stores in August 2024.

MOS Burger opened in the Philippines in February 2020.

Products

MOS Rice Burger

The MOS Rice Burger uses a bun made of rice mixed with barley and millet. Rice was first used as a bun in 1987, when the restaurant served the Tsukune Rice Burger, filled with ground chicken and daikon, and seasoned with soy sauce.

The MOS Rice Burger has been imitated by the Taiwanese division of McDonald's, where the rice bun was pan-seared, but it remains a MOS-exclusive item in Japan and other markets.

<gallery>

File:MOS_BLT_burger.jpg|MOS Burger "Tobikiri Hanbāgu Sand B.L.T. slice cheese" (2011)

File:MOS_Kaisen01.JPG|MOS Rice Burger

File:MOS_Chicken01.JPG|MOS chicken

File:MOS_Kuro-Koshō_Chicken01.JPG|MOS Burger "Kuro-Koshō Chicken", black pepper flavor

File:MOS_Burger%27s_MOS-walker_is_a_menu_French_fries_on_the_Drink_cup_cover.jpg|MOS walker (fries and drink)

</gallery>

See also

  • List of fast food restaurant chains
  • List of hamburger restaurants

References

Further reading

  • Daily Yomiuri interview with MOS Burger president Takao Shimizu