Kofola () is a carbonated soft drink produced by the eponymous Czech company, which is headquartered in Krnov. It is the principal rival of Coca-Cola and Pepsi in the Czech Republic and Slovakia. The company is one of the leading soft drink producers and distributors in Central Europe and Eastern Europe.
History
thumb|160px|A glass and a bottle of Kofola
Kofola originated in the Czechoslovak Research Institute of Medicinal Plants in Prague in 1959, during research targeted at finding a possible use for surplus caffeine produced in the process of coffee roasting. The resulting dark-coloured, sweet-and-sour syrup Kofo became the main ingredient of a new soft drink named Kofola, introduced in 1960. During the 1960s and 1970s, Kofola became exceedingly popular in communist Czechoslovakia, successfully competing with Western cola drinks like Coca-Cola or Pepsi, which were generally available after 1968 (Pepsi in 1974), but were expensive and considered as for high society. Even today, Kofola is a popular option in restaurants as it can be draught-poured from kegs right into a glass.
Since 1998, Kofola has been bottled (in addition to classic 0.33-litre glass bottles) in 0.5-litre and 2-litre plastic bottles. 0.25-litre cans were introduced in 2003, and 1-litre plastic-bottles in December 2004. Kofola draught from 50-litre kegs, traditionally sold in many bars and restaurants across the two countries, remains popular as well.
Presentation
Since 2002, the producer has run a successful media campaign aimed at a young and hip audience based on the slogan "Když ji miluješ, není co řešit / Keď ju miluješ, nie je čo riešiť" ("If you love her, there is nothing to question"). Until 2000, the Kofola logo featured a coffee bean. It now resembles a coffee flower.
In 2003, a Christmas TV commercial was created on Kofola, which became one of the best-known and most successful Czech TV commercials. It regularly appears on Czech TV channels every year over Christmas.