Kelley Blue Book Co., Inc. (KBB) is an American vehicle valuation and automotive research company. Based in Irvine, California, the company is owned by the Cox Automotive subsidiary of Cox Enterprises.

History

The company began as the Kelley Kar Company founded by Les Kelley in 1918. Kelley started the company with three Model T Fords. His younger brother, Buster, worked with Kelley as a lot boy.

In December 2010, Kelley Blue Book was purchased by AutoTrader.com. After its acquisition, the company operated as a subsidiary of AutoTrader.com, Inc.

In 2013, the company formed an alliance with Bitauto Holdings Ltd. to expand into China.

Sponsorship

In 2014, Kelley Blue Book signed a two-year agreement with Hendrick Motorsports to be a primary sponsor of Dale Earnhardt Jr.'s No. 88 Chevrolet SS NASCAR Sprint Cup Series team.

Services

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The company reports market value prices for new and used automobiles of all types, as well as motorcycles, snowmobiles and personal watercraft. For both new and used automobiles, Kelley Blue Book provides a fair market range and fair purchase price, based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change. For new automobiles, Kelley Blue Book also provides information about a car's MSRP and dealer invoice price. For used cars, Kelley Blue Book provides typical listing price, certified pre-owned price, trade-in value and private party value. Kelley Blue Book also offers expert and consumer vehicle reviews and ratings, and 5-year cost to own information for new cars.

Recognition

In 2012–2014, Harris Poll recognized Kelley Blue Book as the Online Auto Shopping Brand of the Year. In addition, the company received a WebAward in the automotive category of Outstanding Website for two consecutive years.

See also

  • TrueCar

References

  • Official website