John James Held Jr. (January 10, 1889 – March 2, 1958) was an American cartoonist, printmaker, illustrator, sculptor, and author. One of the best-known magazine illustrators of the 1920s, his most popular works were his uniquely styled cartoons which depicted people dancing, driving, playing sports, and engaging in other popular activities of the era.
Held grew up in an artistic family that encouraged his pursuit of arts from the beginning. He began selling pieces of art by the age of nine. He never graduated from high school, finding his time was better spent honing his skills which he began at The Salt Lake Tribune as a sports illustrator during his late teenage years. His friendship with Harold Ross, creator of The New Yorker, served him well in his career, as his cartoons were featured in many prominent magazines including The New Yorker, Vanity Fair, Harper's Bazaar, and Life magazine.
Held was praised for his cartoon depictions of the cultural paradigm shift in the 1920s. The drawings depicted the flapper era in a way that both satirized and influenced the styles and mores of the time, and his images have continued to define the Jazz Age for subsequent generations.
Youth
The oldest of six children, John Held Jr. was born in Salt Lake City, to Annie Evans and John Lyman Held, who met at a church social. Annie Evans, his mother, acted in the local theater. John Held Jr.'s maternal grandfather, James Evans, was an English convert to the Church of Jesus Christ of Latter-day Saints who traveled to Salt Lake City with the Mormon handcart pioneers. The wood block was his preferred medium in his youth and he would return to it several times throughout his career. He loved Western culture including horses, deserts, and cowboys, and this was a recurring theme in his art, both as a child and as an adult. While living in a flat with Hal Burrows and Mahonri Young, he drew posters for Collier's Street Railway Advertising Company and ads for Wanamaker's Department Store, and designed costumes and sets for the theater to make ends meet. In 1914, he returned to his linoleum block print style.
thumb|upright|left|John Held, Jr.'s 1922 cover for an [[F. Scott Fitzgerald collection]]
In 1925, his old high school friend Harold Ross started The New Yorker. By 1927, Held's work had appeared in Life, Vanity Fair, Harper's Bazaar, and The New Yorker, and he had also contributed illustrations for other influential magazines, including Judge and The Smart Set. According to Held, he didn't really intend to create the flapper ideal; he just drew what was around him, and it became popular so he kept drawing. He was reportedly becoming so popular that people were sending him blank checks, offering anything for an original piece. Held also designed the cover for Pulitzer Prize-winning novel, So Big. From 1925 to 1932, his woodcut-style cartoons and faux maps were published frequently in The New Yorker. Held Jr slipped occasional imagery alluding to the Church of Jesus Christ of Latter-day Saints such as temples, the acronym ZCMI, the Angel Moroni, and Brigham Young, and though some people believe he sneaked them in, Ross was fully aware of it and actually encouraged it. Held portrayed a satirical view of the Roaring Twenties, often criticizing the drinking, gambling, and rampant sexuality that often characterized the decade. This contrasted his counterparts in Jazz-Age cartoons such as Peter Arno who seemed to celebrate it. Held also created the iconic "Wise Men Fish Here" sign which hung above the door of the Gotham Book Mart for the life of the store.
During the Great Depression Held lost much of his money in the Ivar Kreuger fraud scheme. His last New Yorker illustration appeared in 1932. Held wrote and illustrated several novels, such as Grim Youth (1930) and The Flesh Is Weak (1931). The reduced demand for his cartoons in the 1930s gave him more time to paint. During this time, he painted somber landscapes and cityscapes, while also illustrating children's books and animal fantasies.
In 1937, he designed sets for the Broadway comedy revue Hellzapoppin, and produced the Tops Variety Show which showcased young talent. He exhibited his bronze sculptures of horses in New York in 1939 at Bland Gallery.
Style
Held was unorthodox among the artists of the decade, as he was uninterested in copying European art and made his own way stylistically. Pointillism was the only exception as he occasionally painted in this style up until 1931, taking inspiration from Georges Seurat. He was also inspired by the Mayan geometric designs he saw during his time in Central America in 1917, using them as elements of his art rather than the foundation of it.</blockquote>
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File:The Forum (1919) (14801550803).jpg|alt=The Forum illustration.|Held's illustration for "When the Criminal Takes to Science", The Forum (July 1919).
File:The Forum (1919) (14594998820).jpg|alt=The Forum illustration.|Held's illustration for "Any Fool Could Do It!", The Forum (September 1919).
