Jørgen Skafte Rasmussen (30 July 1878 – 12 August 1964) was a Danish engineer and industrialist who was one of the co-founders of Audi. and later automobile Framo. Rasmussen acquired a majority interest in Audi Automobilwerke in 1928, which four years later became Auto Union AG with the merger of Zschopauer Motorenwerke, Audi and others.
The Wall Street crash of 1929 and the following Great Depression hit Rasmussen's businesses hard, as demand for motor-bikes and passenger cars slumped. In 1930 the Saxony Regional Bank, which had financed Rasmussen's business expansion in the 1920s, installed Richard Bruhn (1886 – 1964) on the board of Audi and there followed a brutal pruning and rationalization of the various auto-businesses that Rasmussen had accumulated. The outcome was the founding of Auto Union in Summer 1932 with just four component businesses, being Audi, DKW, Horch and the car producing piece of Wanderer. The Auto Union group rapidly grew to become Germany's second auto producer, behind only Opel in terms of passenger car market share. After World War II, DKW moved to West Germany, with the original factory becoming MZ.
