Hurban

Hurban is a radio programming format from radio chain giant iHeartMedia and Senior VP Alfredo Alonso.<!--

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The word hurban is a portmanteau of the terms "Hispanic" and "urban."<!--

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Artists

Core artists of the hurban format include Daddy Yankee, Don Omar, Julio Voltio and Tego Calderón. In relation to the hurban music movement, there are other means by which Hispanic urbans are being encouraged to represent their ethnic background. Clear Channel Communications, a major broadcasting company, announced in fall 2004 that it was transforming 20 to 25 of its 1,200 stations to Hispanic formats over the subsequent 18 months. Some individuals may have felt disappointed when they realized that one of their favorite radio stations was changed in an effort to accommodate the needs of the hurban audience. Tension between musical genres may also exist in subtle commercial competitions such as these with the potential to affect an individual's prejudices that tend to develop in a multi-racial and multi-cultural America. Hurban radio stations may provide the means for the pan-Latino population to develop a sense of communication within the community that will reverberate in America and abroad.

Artists

See also

References