Hubba Bubba is a brand of bubble gum produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated, and sold worldwide. Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some military personnel in World War II used to express approval. The main gimmick used to promote the gum is that, as Hubba Bubba is less sticky than other brands of gum, it is easier to peel off the skin after a bubble bursts.
When Hubba Bubba was first marketed, the gum's flavor (now often referred to as original) was similar to that of others but, over time, different flavors have been produced This was a reference to Hubba Bubba being less sticky than other brands.
In the United States, commercials for the gum are animated at Aardman, in the same stop-motion style used in Wallace and Gromit, the Chevron commercials and Chicken Run. In Canada, commercials are animated in 2D traditional animation by Chuck Gammage Animation and use a duo of cartoon characters named Hubba (purple) and Bubba (pink). It was also used in the closing credits sequence on the popular YTV game show Uh Oh!.
Ingredients
This product as sold in the US includes bioengineered (Genetically Modified or “GMO”) ingredients and the company labels as such without specifying which ingredients are the un-named GMO’s.