thumb|right|350px|A [[lithograph of the hoax's "ruby amphitheater", as printed in The Sun]]

The "Great Moon Hoax", also known as the "Great Moon Hoax of 1835", was a series of six articles published in The Sun (a New York newspaper), beginning on August 25, 1835, about the supposed discovery of life and civilization on the Moon. The discoveries were falsely attributed to Sir John Herschel and his fictitious companion Andrew Grant.

The story was advertised on August 21, 1835, as an upcoming feature allegedly reprinted from The Edinburgh Courant. The first in a series of six was published four days later on August 25. These articles were never retracted; however, on September 16, 1835, The Sun admitted the articles were in fact fabricated.

Hoax

thumb|right|220px|Portrait of a man-bat ("Vespertilio-homo"), from an edition of the Moon series published in [[Naples]]

The headline read:

The articles described animals on the Moon, including bison, single-horned goats, mini zebras, unicorns, bipedal tail-less beavers and bat-like winged humanoids ("Vespertilio-homo") who built temples.

"Vespertilio-homo" can be translated from Latin as man-bat, bat-man, or man-bats.

A reprinted edition of 1836 added a second type, named the Vespertiliones. The author of the narrative was ostensibly Dr. Andrew Grant, the travelling companion and amanuensis of Sir John Herschel, but Grant was fictitious.

Eventually, the authors announced that the observations had been terminated by the destruction of the telescope, by means of the Sun causing the lens to act as a "burning glass", setting fire to the observatory.

Authorship

thumb|190px|View of the Moon Hoax

180px|thumb|The Inhabitants of the [[Moon, 1836, Welsh edition]]

The writer of the article was at first not known to the public. Authorship has subsequently been attributed to Richard Adams Locke (1800–1871), a reporter who, in August 1835, was working for The Sun. Locke publicly admitted to being the author in 1840, in a letter to the weekly paper New World. Despite Locke's claims, rumours persisted that others were involved in the articles' creation.

Two other men have been noted in connection with the hoax: Jean-Nicolas Nicollet, In his paper, Gruithuisen claimed to have observed various shades of color on the lunar surface, which he correlated with climate and vegetation zones. He also observed lines and geometrical shapes, which he felt indicated the existence of walls, roads, fortifications, and cities.

Reactions

left|160px|thumb|[[Newspaper hawker|Newsboy showing a copy of the hoax]]

190px|thumb|Moon Hoax, 1859 NY William Gowans, Richard Adams Locke

190px|thumb|Moonscene

According to legend, The Suns circulation increased dramatically because of the hoax and remained permanently greater than before, thereby establishing The Sun as a successful paper. It brought the journal to international fame, and the hoax resembled crime reports that allowed the readers to play detective, trying to discover the truth.

However, the degree to which the hoax increased the paper's circulation has certainly been exaggerated in popular accounts of the event. It was not discovered to be a hoax for several weeks after its publication and, even then, the newspaper did not issue a retraction.

Herschel was initially amused by the hoax, noting that his own real observations could never be as exciting. He later became annoyed when he had to answer questions from people who believed the hoax was serious.

Edgar Allan Poe claimed the story was a plagiarism of his earlier work "The Unparalleled Adventure of One Hans Pfaall", and "Hans Phaall – A Tale", published in the Southern Literary Messenger. His editor at the time (1844) was Richard Adams Locke. He later published "The Balloon-Hoax" in the same newspaper. As well as "The Unparalleled Adventure of One Hans Pfaall". The story was reprinted in the New York Transcript on September 2–5, 1835, under the headline "Lunar Discoveries, Extraordinary Aerial Voyage by Baron Hans Pfaall".

Poe described a voyage to the Moon in a balloon, in which Pfaall lives for five years on the Moon with lunarians and sends back a lunarian to Earth. The Poe Moon hoax was less successful because of the satiric and comical tone of the account. Locke was able to upstage Poe and to steal his thunder. In 1846, Poe would write a biographical sketch of Locke as part of his series "The Literati of New York City" which appeared in Godey's Lady's Book. a business practice made sustainable by large numbers of readers. The Sun was a pioneer when it came to producing shocking and often sensationalist journalism, being the first New York newspaper to report on murders, suicides, personal events, and divorces, and it was because of stories such as these that the Sun thrived in attracting readers to their articles, and thus to their advertisements.

The success of such sensational stories as the "Great Moon Hoax" can be partly attributed to the influence of contemporary speculative science. Figures like the Reverend Thomas Dick, who claimed that the Moon was inhabited by billions of beings, had captured the public's imagination in the early 19th century. Locke's hoax played on similar popular beliefs, presenting them as the latest scientific findings from the well-respected astronomer Sir John Herschel, which lent the story credibility.

Legacy

200px|thumb|Great Moon Hoax, Edinburgh Journal of Science, by Lilith de Thierry Freres

The hoax is featured in Gotham: A History of New York City to 1898, winner of the Pulitzer Prize for History.

Nate DiMeo's historical podcast The Memory Palace dedicated a 2010 episode to the Great Moon Hoax entitled "The Moon in the Sun".

The hoax inspired a five-part musical by composer Matt Dahan as part of his musical radio series Pulp Musicals.

Richard Adams Locke and the Great Moon Hoax are fictionalized in chapter 14 of Félix J. Palma's 2012 novel The Map of the Sky.

The hoax reflected a time when readers were looking for entertainment as much as information from penny press newspapers, which would later change with the development of ethical reporting.

See also

  • The Balloon Hoax, by Edgar Allan Poe, 1844
  • Bat Boy (character)
  • Lunarcy!
  • The Man in the Moone
  • Martian canals
  • Moon landing conspiracy theories
  • A Trip to the Moon, a 1902 French science fiction film in which the Moon is inhabited by insect-like aliens
  • A True Story, novel written by Lucian of Samosata featuring bizarre encounters on the Moon
  • The Lunar Trilogy
  • The War of the Worlds (1938 radio drama)

References

Further reading

  • Evans, David S., "The Great Moon Hoax", Sky & Telescope, 196 (September 1981) and 308 (October 1981).
  • Goodman, Matthew, The Sun and the Moon: The Remarkable True Account of Hoaxers, Showmen, Dueling Journalists, and Lunar Man-Bats in Nineteenth-Century New York (New York: Basic Books, 2008)
  • The Moon Hoax (1859 reprint) at Internet Archive
  • The Moon Hoax eBook at Project Gutenberg
  • "The Great Moon Hoax of 1835" by R. J. Brown at HistoryReference.org (archived 2016-02-24)
  • "Episode 24: The Moon in the Sun" (2010 podcast) at The Memory Palace
  • "The Great Moon Hoax of 1835" (after 2011) at The Museum of Hoaxes – with linked transcripts of the 6 newspaper articles
  • "The Great Moon Hoax of 1835" (2011) at Victorian Gothic (archived 2017-06-30)
  • "Richard Adams Locke" by Edgar Allan Poe – biographical essay from 1846 series The Literati of New York City
  • "Belief, Legend, and the Great Moon Hoax" (2014) at Library of Congress
  • "The 'Great Moon Hoax' that fooled the world" (2022 podcast) at BBC Global News Ltd