Goodrich Theater NewCo, LLC. (GQT Movies, formerly GQTI) is a chain of 22 movie theaters, headquartered in Grand Rapids, MI, representing a total of 174 screens in the United States. The majority of GQT Movies' locations are in Michigan, but other locations could be found in Illinois, Indiana, Missouri, Alabama, and Pennsylvania. The company filed for Chapter 11 Bankruptcy protection in February 2020. All employees were terminated March 19, 2020 without notice largely due to the COVID-19 pandemic, as many movie theaters were closed by government order in many states. In last July 2020, the company began reopening some of their locations. By the end of the year it had reopened its 22 locations.

The first IMAX screens operated by Goodrich Quality Theaters were unveiled in early 2007. After undergoing renovations, Randall 15 IMAX in Batavia, Illinois featured an IMAX screen, as does Portage 16 IMAX in Portage, Indiana.

Opening in March 2008, Hamilton 16 IMAX + GDX in Noblesville, Indiana was the third GQT location with an IMAX while adding two Giant Digital Experience (GDX) auditoriums in 2016 featuring Dolby Atmos sound. Savoy 16 near Champaign, Illinois underwent renovations and opened an IMAX auditorium on May 3, 2013, to make the fourth IMAX location for Goodrich Quality Theaters.

All of GQT's screens were converted to digital in the Fall of 2011. Every GQT location featured one or more screens equipped with 3D technology, either in RealD 3D or MasterImage 3D.

At the same time, GQT had stepped into the restaurant industry with Features Gastropub in Gibsonton, Florida, a suburb of Tampa.

Bob Goodrich, was the owner and president of Goodrich Quality Theaters, also owns and operates WPRR AM and FM in Grand Rapids.

On February 28, 2020, Goodrich Quality Theaters filed for Chapter 11 bankruptcy. these plans were announced before the COVID-19 pandemic took hold in the United States. Since the new ownership took over in July 2020, they have rehired 16 and 17 year olds and no longer have this policy.

Noovie

A pre-show plays on all screens before performances, dubbed the Noovie, is produced by National CineMedia (NCM). The Noovie features advertisements for local establishments, nationwide ad campaigns (including movie trailers), and content created for or by GQT. The show generally runs between 15 and 25 minutes and is timed to end exactly when the movie is scheduled to begin. NCM also handles the advertising content played on flat-screen TVs located in the lobbies of GQT locations.

R-Rated Film Policy

GQT follows the guidelines of the MPAA's film ratings system, which state that no person under age 17 should be admitted into an R-rated film without a parent or guardian aged 21 or older.

See also

  • List of movie theaters and cinema chains

References

  • Theater list at Cinema Treasures