thumb|Cover of The Homeric Hymn to Aphrodite by [[F. L. Lucas (Golden Cockerel Press, 1948); an Edgar Mansfield binding]]
The Golden Cockerel Press was an English fine press operating between 1920 and 1961.
History
The private press made handmade limited editions of classic works. The type was hand-set and the books were printed on handmade paper, and sometimes on vellum. A feature of Golden Cockerel books was the original illustrations, usually wood engravings, contributed by artists including Eric Gill, Robert Gibbings, Peter Claude Vaudrey Barker-Mill, John Buckland Wright, Blair Hughes-Stanton, Agnes Miller Parker, David Jones, Mark Severin, Dorothea Braby, Lettice Sandford, Gwenda Morgan, Mary Elizabeth Groom and Eric Ravilious.
Hal Taylor's foundation (1920–1924)
The Golden Cockerel Press was founded by Harold (Hal) Midgley Taylor (1893–1925) in 1920 and was first in Waltham St Lawrence in Berkshire where he had unsuccessfully tried fruit farming. Taylor bought an army surplus hut and assembled it in Waltham St Lawrence as a combined workshop and living quarters. The Press was set up as a cooperative with four partners, Hal Taylor, Barbara Blackburn, Pran Pyper, and Ethelwynne (Gay) Stewart McDowall. In April 1920 Hal Taylor and Gay McDowall had married. The four initially lived at Taylor's mother's house in Beaconsfield and cycled daily to the hut in Waltham St Lawrence. It was Taylor who persuaded his family trust to provide most of the capital (approximately £2,800) for printing presses et al.
Their first prospectus]]
thumb|The Golden Cockerel typeface, designed for the press by Gill
Robert Gibbings was working on wood engravings for The Lives of Gallant Ladies at the time the press was put up for sale, and, to secure publication of this work, he sought a loan from a friend, Hubert Pike, a director of Bentley Motors, to buy the press. He took over in February 1924, paying £850 for the huts housing the business, the plant and goodwill. For the partially completed Gallant Ladies a further sum of £200 was paid. He also leased the house and land for £40 per annum. Gallant Ladies sold well with receipts of over £1,800, and saw the start of a golden period for the press. Moira Gibbings helped her husband in the business, and Gibbings kept close links with Coppard. Gibbings knew all the leading wood engravers of the day (he was a founder member and leading light of the Society of Wood Engravers) and a number of authors, which enabled him to publish modern texts as well as classic ones.
The first book for which Gibbings was entirely responsible was Moral Maxims by Rochefoucault (1924). Eric Gill was brought into the fold when he quarrelled with Hilary Pepler over the publication of Enid Clay's Sonnets and Verses (1925) and transferred the book to Gibbings. In 1925 he went on to commission engravings from John Nash, Noel Rooke, David Jones, John Farleigh and Mabel Annesley among others.
The illustrations in some Golden Cockerel titles, although tame by modern standards, were considered risqué for the time and necessitated the press taking precautionary measures against possible prosecutions for obscenity or provocation, such as disguising the names of translators and illustrators. Gallant Ladies was mild in comparison with the Song of Songs (1925) and Procreant Hymn (1926), both illustrated fairly explicitly by Gill. The main defence of the press was that it was a private press, not a bookseller.
Sales were strong during most of this period. Gibbings had established links with a number of booksellers, notably Bumpus in London, and negotiated a very favourable deal with Random House. He bought out Pike with finance from another Irish friend, Mary Wiggin, and later bought her out, borrowing the money from Barclays Bank.
In the early 1930s, however, the business climate changed, and, as American sales faltered, the press struggled on as the depression became more severe. The press became moribund and Gibbings eventually sold up in 1933. The last book that he produced was Lord Adrian by Lord Dunsany (1933), illustrated with his own wood engravings.
Christopher Sandford period (1933–1959)
The press was taken over by Christopher Sandford, Owen Rutter, and Francis J. Newbery. They paid £1,050 for the business. Gibbings had been in negotiations with Sandford for some time, and had introduced Rutter to him. Newbery was the manager of the Chiswick Press, where production was to be moved. The Golden Cockerel Press ceased to be a private press at this point, and became a publishing house. Sandford worked long hours on management, editing and design. Rutter solicited new books and edited some of them. Newbery's role as the printer was to oversee the production work at the Chiswick Press.
The first book published under the new regime was The House with the Apricot (1933) by H. E. Bates. It featured wood engravings by Agnes Miller Parker and had been planned by Gibbings. The first major book of the new regime was The Glory of Life (1934) by Llewelyn Powys, a large quarto with wood engravings by Gibbings.
The partners lost money on most of the books that they published, a fact that they had recognised when they bought the press. They were looking to the long term, and tried a number of strategies to strengthen their position, including offering to buy the Gregynog Press so that they could close it down and reduce the competition. The partners had to advance money from their private accounts to keep the press solvent. There had been tension between the three for some time and Anthony Sandford replaced Newbery as a partner. He had a much more commercial approach than his brother Christopher and Rutter, and expected a return on his investment. The press started to produce unlimited editions aimed at the Christmas market, but these too failed in terms of commercial success. Rutter wrote to Christopher Sandford: "We are publishing edition after edition of which more than half remains as stock". anathema to private press purists, and other means of reproducing illustrations instead of using original wood engravings – lithography and colour collotype.
Some 120 works were published during the Sandford era. One favourite illustrator was John Buckland Wright, another Clifford Webb, from whom he commissioned wood engravings for eight books. Sandford also commissioned Lettice Sandford, his wife, and artist Dorothea Braby, to work on multiple books produced by the press.
<small>Book editions Golden Cockerel Press of 1926 - 1952 years</small>
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LAUS VENERIS. By Algernon Charles Swinburn.jpg
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Thomas Yoseloff period (1959–1961)
In 1959 Sandford, for whom the financial pressures of keeping the press going had become too much, sold the publishing business to Thomas Yoseloff, an American publisher and at the time director of University of Pennsylvania Press. Yoseloff completed the publication of two titles in 1960 that had been previously commissioned by Sandford, a translation by David Gwyn Williams of the poem "In Defence of Woman" (O Blaid Y Gwragedd) by the 16th century Welsh poet William Cynwal, illustrated by John Petts, and Poems and Sonnets of Shakespeare, edited by Gwyn Jones and illustrated by Buckland Wright. The following year, two more titles were issued under Yoseloff's direction, Folk Tales and Fairy Stories from India by Sudhin Ghose, and Moncrif's Cats, a translation by Reginald Bretnor of the 18th century French writer François-Augustin Paradis de Moncrifs 1727 work, Histoire des chats.
These were to be the last two Golden Cockerel Press titles to be published, however, as the continuation of the business soon proved impractical. By the end of 1961 Yoseloff wound up operations, as the resources and fine bookcraft skills necessary for production of Golden Cockerel titles had become too difficult and costly to obtain. was produced by the Private Libraries Association, which lists the extensive series of prospectuses issued by the press
- The definitive history of the Press is Roderick Cave and Sarah Manson's A History of the Golden Cockerel Press, 1920–1960.
- Books and Writers UK gives a complete listing of the publications of the press.
- Jeremy Sandford, Gay Colours, Brave Crow: The Golden Cockerel Private Press. (Country Life. 29 October 1981) pp.1466-1467.