George Goldner (February 9, 1918 – April 15, 1970) was an American record label owner, record producer and promoter who played an important role in establishing the popularity of rock and roll in the 1950s, by recording and promoting many groups and records that appealed to young people across racial boundaries. Among the acts he discovered were the Crows, Frankie Lymon and the Teenagers, and Little Anthony and the Imperials.
He established (or helped establish) a number of record labels, including Tico, Rama, Gee, Roulette, End, Gone, and Red Bird. It was said of him that he "discovered more talent, both in front of the microphone and behind the scenes, than most producers get to record in a lifetime. Moreover, in the decades since, much of the music that Goldner recorded and released has retained an astonishing appeal to generations of listeners". in 1918 to a mother Rose originally from Poland and father Adolph from Austria. He and his two sisters grew up in the Turtle Bay neighborhood of the east side of New York City, and he attended Stuyvesant High School. While still in school he worked weekends as a waiter at the Shelton Hotel, where his father also worked while acquiring furnished brownstones. Goldner later worked in the garment business, before opening a chain of dance halls in New York and New Jersey.
Latin music and Tico Records
Goldner's dance clubs thrived in the late 1940s during the craze for Latin music, a style that Goldner loved. In 1948, he established his first record label, Tico Records, named after the song "Tico-Tico". The company recorded and distributed music by such artists as Tito Puente, Joe Loco and Machito, becoming the most important Latin music label and helping to integrate the music into mainstream pop, especially through mambo music. This crossover success, as "the first R&B single to get a significant part of its sales and chart success from purchases by white teenagers",
According to one source:<blockquote>"In the studio, Goldner and his right-hand man Richard Barrett... had multi-faceted jobs: find the right key and "groove" for a song; collaborate with the musicians to create a "head" arrangement; encourage and control the young, often inexperienced singers during their maiden visits to the recording studio; oversee the vocal balance by placing the singers at the proper distance from the microphone; keep an eagle eye on the clock (sessions were traditionally three hours in length, after which overtime kicked in); and, most importantly, recognize the magical "best take" that would ultimately click with the record-buying teenagers."</blockquote>
Goldner signed and recorded Frankie Lymon and the Teenagers, whose song "Why Do Fools Fall in Love" also became a crossover hit in early 1956, this time also becoming an international success.
By the early 1960s, Goldner had sold his End and Gone labels to Levy,
After some success in the early 1960s, the label faced financial difficulties in 1964 and became dormant in the following years. Its assets were acquired by Timeless Entertainment in 1978. Under new ownership, Goldisc reissued hundreds of 1950s and 1960s vinyl discs.
Red Bird Records and later life
Goldner's last successful label, Red Bird Records (which had a subsidiary, Blue Cat Records) was actually co-founded by Jerry Leiber and Mike Stoller. Goldner became a partner in the company, promoting Red Bird releases, while Leiber and Stoller worked on production. The company was successful, producing hits for the Dixie Cups, the Shangri-Las, and the Ad-Libs.
Goldner's final venture was to form the short-lived Firebird label in early 1970.
Legacy
A musical based on the life of Goldner and featuring music from his record labels premiered in Hollywood in 2012 titled The Boy from New York City.