Forever Living Products is a multi-level marketing company which was founded in 1978 in Tempe, Arizona by Rex Maughan.
thumb|Forever Living Products headquarters in McCormick Ranch in Arizona in 2007. The company's resort division owned several similar properties.
In 1983, the company was named No. 6 on Inc. Magazines annual Inc. 500 list of the fastest-growing private companies in the United States.
Legal
In 1996, upon suggestion of the American authorities, the Internal Revenue Service (IRS) and the National Tax Agency of Japan (NTA) initiated a joint audit of Rex and Ruth Maughan and related entities Aloe Vera of America (AVA), Selective Art Inc., FLP International, and FLP Japan for the period of 1991 to 1995.
In 2007, author Richard Bach made claims against the company for copyright infringement and trademark infringement. The claim was satisfied through arbitration, and shortly after, Forever Living changed its company logo from a seagull to an eagle.
In 2015, Forever Living was criticized by the UK Advertising Standards Authority for making false claims about the health benefits of its products, which were sold as a cure for various diseases ranging from diabetes to Crohn's disease. The company was also warned not to use health professionals in its promotional materials. Subsequently, the UK Medicines And Healthcare Products Regulatory Agency launched an investigation after it was revealed that NHS staff were moonlighting as sales people.
Between 2012 and 2016, several lawsuits were initiated by the Environmental Research Center (ERC) against Forever Living Products over alleged violations of Proposition 65 (the Safe Drinking Water and Toxic Exposure Act). The ERC accused Forever Living Products of having unsafe levels of lead in products manufactured by Aloe Vera of America and distributed by Forever Living. The claims were determined to be unfounded and the case was dismissed in the California Supreme Court in October, 2016.
See also
- Old Thong Chai Medical Institution
- Nutraceutical