Faygo Beverages, Inc., is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwestern, Mid-Atlantic, and Central Southern regions of the United States, as well as southern and western Canada. Faygo Beverages, Inc. is a wholly owned subsidiary of the National Beverage Corporation, which was founded in Detroit in 1907 as Feigenson Brothers Bottling Works. as Feigenson Brothers Bottle Works by Russian baker immigrants Ben and Perry Feigenson. The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake frosting recipes used by the Feigensons in Russia. The brothers bought their first delivery truck in 1922, and started home deliveries the following year. New flavors in the 1920s were a vanilla flavored soft drink, a seltzer water, "Ace Hi" (similar in flavor to Nehi), and Rock and Rye (named after a Prohibition Era drink).
The brothers ran the company until the mid-1940s, when they turned it over to their sons.
Because the drink had a limited shelf life, the company sold its products only in Michigan until the late 1950s. Company chemists later resolved this issue by installing a filtration system to remove impurities from the manufacturing plant's water system.
With Michigan's beverage container deposit law passed in 1978, Faygo thought people would prefer returnable cans instead of glass. With this choice being incorrect, the company had a hard time making the switch back to bottles, cutting into profits for several years. TreeSweet in turn sold the company to National Beverage Corp. a year later in 1987. In the 1980s, they introduced flavored carbonated water.
Current products
As of 2025, there are 57 beverage options offered by Faygo.
{| class="wikitable sortable"
! Flavors
! Flavors (cont.)
! Zero Sugar
! Ohana
|-
| Bubble Pop!
| Dr Faygo
| Zero Sugar Cotton Candy
| Ohana Blueberry Lemonade
|-
| Super Pop
| Creme Soda
| Zero Sugar Firework
| Ohana Peach Melon
|-
| Jolly Green Apple
| Cola
| Zero Sugar Creme Soda
| Ohana Lemonade & Iced Tea
|-
| Firework
| Candy Apple
| Zero Sugar Rock & Rye
| Ohana Raspberry Lemonade
|-
| Fruit Punch
| Black Cherry
| Zero Sugar Cola
| Ohana Punch
|-
| Pineapple Orange
| 60/40
| Zero Sugar Ginger Ale
| Ohana Lemonade
|-
| Raspberry Blueberry
| Root Beer
| Zero Sugar Twist
| Ohana Kiwi Strawberry
|-
| Jazzin’ Blues Berry
| Rock & Rye
| Zero Sugar Tonic
| Ohana Lemon Iced Tea
|-
| Twist
| Redpop
| Zero Sugar Root Beer
| Ohana Blackberry Melonade
|-
| Tonic
| Pineapple Watermelon
| Zero Sugar Redpop
| Ohana Mango Tango
|-
| Club Soda
| Pineapple
| Zero Sugar Grape
| Ohana Pomberry Punch
|-
| Arctic Sun
| Peach
| Zero Sugar Moon Mist
|
|-
| Cherry Cola
| Orange
| Zero Sugar Orange
|
|-
| Cotton Candy
| Moon Mist
|
|
|-
| Grape
| Moon Mist Blue
|
|
|-
| Gold
| Dreamin
|
|
|-
| Ginger Ale
|
|
|
|}
Reception
thumb|A Faygo delivery truck in Detroit
Faygo was ranked the best-tasting American root beer in the September 2009 issue of Bon Appétit, calling it "dry and crisp, with a frothy head, a good bite and a long finish".
In popular culture
The Detroit-based hip hop group Insane Clown Posse references Faygo in several songs and sprays live audiences with "Faygo showers". The band has expressed interest in collaborating on limited edition product runs with the company, but Faygo has not reciprocated this interest as they desire to "keep a healthy distance" from the group.