Evisu Jeans (エヴィスジーンズ) is a Japanese designer clothing company that specializes in producing denim wear. The brand was founded by Hidehiko Yamane in 1991 in Osaka. Its current headquarters are in Shijō, Osaka. They gained popularity in the early 2000s amongst celebrities and American rappers.
The company name, originally Evis, was derived from the initial "L" of Levi's combined with the Japanese Ebisu (恵比寿), a god of fortune.
Production
thumb|right|300px|Evisu seagull logo
The initial production line allowed about 14 pairs of jeans a day to be produced, with each of them having a seagull hand painted on them by Yamane himself. Ebisu is the name of the Japanese folk god of money who is usually portrayed with a fishing rod.
Legal issues
In March 2006, the company and Yamane were reported to Tokyo District Public Prosecutor's Office with another firm on suspicion of tax evasion. Yamane and the two firms stood accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.
Personnel changes
In 2009, Evisu was relaunched, and Scott Morrison became CEO and creative director. Yamane left the company in 2022, to launch his eponymous brand.
Gallery
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File:FMIB 52020 Ebisu, the Fish-god of Japan, bearing a Red Tai.jpeg|The Japanese folk god Ebisu (恵比寿) is the namesake of the brand.
File:HK STD 沙田 Sha Tin 新城市廣場 New Town Plaza mall shop EVISU Clothing September 2022 Px3 01.jpg|Evisu shop in Sha Tin, Hong Kong
File:HK Kln Tong 九龍塘 Festival Walk mall 又一城商場 January 2020 SS2 shops 11.jpg|Evisu shop in Kowloon Tong, Hong Kong
File:DG 東莞 DongGuan 南城區 Nancheng 元美東路 Yuanmei East Road 海德匯一城 Haide One Mall shop clothing store December 2024 R12S 07.jpg|Evisu shop in Dongguan
</gallery>
See also
- Big John
- Edwin
- Momotaro Jeans
- Kapital