thumb|right|250px|Entenmann's delivery truck in [[Ypsilanti, Michigan]]
Entenmann's is a formerly American-owned company, now owned by the Mexican conglomerate Grupo Bimbo, Often, they are known to have display cases at the end of store aisles. More than 100 different items carry the Entenmann's brand, including dessert, cup, loaf, and crumb cakes; donuts, cookies, pies, cereal bars, muffins, pastries, and other baked goods including buns. The company has added coffee flavors and scented candles to their product line.
History
Entenmann's is a -year-old company originating in New York City. William Entenmann learned the trade of baking from his father in Stuttgart, Germany, and used his acquired skills to work in a bakery in the US, eventually opening his own bakery in 1898 on Rogers Avenue in Brooklyn. The family phased out bread to focus on pastries and cakes, and began supplying grocery stores rather than offering home delivery. In 1959, the Entenmann family invented the "see-through" cake box used by many bakeries today. In 1961, the business grew, with new bakeries and factories in Bay Shore, New Jersey, and Connecticut. Charles helped make the company nationally known. He excelled at administration and engineering, and he presided over the automation of the company’s cake lines. He oversaw the design of a computer-controlled system that delivered ingredients to the mixing vats. General Foods merged with Kraft in 1990. Kraft General Foods sold its bakery business to CPC International (later Bestfoods) in 1995. Bestfoods was purchased by Unilever in 2000, which sold its baking division to George Weston, a Canadian baked goods and supermarket business, the following year. Weston sold its US interests including Entenmann's, in 2008 to Mexican conglomerate Grupo Bimbo.
On March 27, 2014, Entenmann's was reportedly ceasing baking operations at its Bay Shore, New York location. Other operations, such as sales, the store, and distribution, were to continue.
Product line
thumb|right|Entenmann's Halloween cupcakes in the "see-through" box they invented
, Entenmann's products included donuts, loaf cakes, pies, Danish, cookies, Enten-minis—Brownies, and desserts that were packed in smaller servings, cereal bars, and 100 Calorie Little Bites.
In 2007, Entenmann's added a line of coffee products. Coffee Holding Company, Inc., made a three-year licensing agreement with Entenmann's Products, Inc., that gave Coffee Holding Company national rights to the sale and production of coffee that is branded Entenmann's. The agreement was terminated in 2011.
Entenmann's licensed their first non-edible product in September 2008 with the sale of scented candles. The candles were scented as coffee cake, all-butter loaf cake, and raspberry Danish. Other scents, such as pumpkin pie and warm gingerbread, were added for the holidays, and a chocolate chip cookie was made available in the spring of 2009.
In 2012, Entenmann's partnered with White Coffee Corporation for a new collection of flavored coffees and cocoa. The 100% arabica coffee is sold at Burlington Coat Factory, Dollar Tree, and Entenmann's Outlets, with expected sales in mass market, supermarkets, club stores, drug stores, and food service nationwide.
Products
Source:
- All Butter Loaf Cake
- Angel Food Loaf Cake
- Chocolate Chip Crumb Loaf Cake
- Marble Loaf Cake
- Banana Cake
- Black & White Cake
- Black & White Cookies
- Carrot Iced Cake
- Choc Chip Iced Cake
- Chocolate Fudge Cake
- Chocolate Truffle Iced Cake
- Corn Muffins
- Donuts
- Hot Cross Buns
- Lemon Coconut Cake