thumb|right|Logo of End Poverty in California's official newspaper

End Poverty in California (EPIC) was a political campaign started in 1934 by socialist writer Upton Sinclair (best known as author of The Jungle). The movement formed the basis for Sinclair's campaign for governor of California in 1934. The plan called for a massive public works program, sweeping tax reform, and guaranteed pensions. It gained major popular support, with thousands joining End Poverty Leagues across the state. EPIC never came to fruition due to Sinclair's defeat in the 1934 election, but is seen as an influence on New Deal programs enacted by President Franklin D. Roosevelt.

Plan

thumb|left|The EPIC Plan, published in The Lie Factory Starts, 1934

Sinclair laid out his vision for EPIC in his 1933 book I, Governor of California, and How I Ended Poverty: A True Story of the Future. Specifically, the plan called for state seizure of idle factories and farm land where the owner had failed to pay property taxes. Next, the government would hire the unemployed to work at the factories and on the farms on a basis of production for use instead of production for profit. The farms and factories would then operate as self-sufficient, worker-run co-ops.

EPIC also called for the implementation of California's first state income tax. The tax was to be progressive, with the wealthiest being taxed at 30%. The plan would also have increased inheritance taxes and instituted a 4% tax on stock transfers. EPIC also included government-provided pensions for the old, disabled, and widowed. To implement EPIC, Sinclair called for the creation of three new government agencies: the California Authority for Land (CAL), the California Authority for Production (CAP), and the California Authority for Money (CAM). CAL was to implement the plan for seizure and cultivation of unused farm lands. CAP was to do the same for idle factories. CAM meanwhile was to be used to finance CAL and CAP by issuing scrip to workers and issuing bonds for the purchase of lands, factories, and machinery.

Campaign

thumb|right|Front page of EPIC News following Sinclair's primary victory, August 29, 1934

After two previous unsuccessful runs for the U.S. Congress as a member of the Socialist Party, Sinclair was encouraged by the election of President Roosevelt in 1932 to switch his affiliation to the Democratic Party in September 1933. A grassroots movement soon formed in support of EPIC, with thousands joining End Poverty Leagues across the state. A weekly newspaper, the EPIC News, appeared in support of the plan, and reached a circulation of nearly a million by the time of the gubernatorial primary election in August 1934. Several EPIC-supporting candidates won their primaries for California State Assembly and Senate seats. Sinclair did not receive full support from the party establishment, however, and Roosevelt refused to endorse him, seeing the EPIC plan as too radical. Sinclair's opponents claimed that he sought to "Sovietize California".

The Socialist Party in California and nationwide refused to allow its members to be active in any other party including the Democratic Party and expelled him, along with socialists who supported his California campaign. The expulsions destroyed the Socialist Party in California.

thumb|left|Sinclair on the cover of Time magazine, October 22, 1934

EPIC faced major opposition by the Republican Party and major media figures. According to Greg Mitchell's 2017 article on EPIC in The Nation, opponents of EPIC "organized the most lavish and creative dirty-tricks campaign ever seen—one that was to become a landmark in American politics" involving "turning over a major campaign to outside advertising, publicity, media and fundraising consultants for the first time."

Sinclair's EPIC platform, especially the production for use plank, inspired the formation of "Commonwealth Builders Inc." in the state of Washington, which pursued an "End Poverty in Washington" campaign that elected 35 state legislators and a U.S. Senator, Lewis B. Schwellenbach. The organization would later become the Washington Commonwealth Federation. they actually supported Franklin D. Roosevelt, but opposed U.S. Senator William Gibbs McAdoo, who headed the president's slate. Among the EPIC slate's candidates were Sinclair, his wife Mary Craig, geographer Peveril Meigs, labor leader Herbert Stanley Calvert, and State Assemblymen Ben Rosenthal, Ernest O. Voigt, and Amos Franklin Glover. The slate lost to Roosevelt's by a margin of eight to one.

Legacy

Despite Sinclair's defeat, EPIC is recognized as having been very influential in shaping Roosevelt's New Deal programs. Consumer and producer cooperative programs administered by the Federal Emergency Relief Administration and Farm Security Administration can be at least partly attributed to EPIC.

In 2022, universal basic income advocate and former Mayor of Stockton Michael Tubbs created "End Poverty in California" (EPIC), a nonprofit antipoverty organization with the same name and acronym that was inspired by Sinclair's campaign. Sinclair's movement is thought to have been extremely influential in California politics, setting the tone for campaigns between state Democrats and Republicans for decades to come.

  • Patrick J. Cooney, candidate for California Attorney General (1934)
  • Frank C. Jordan, California Secretary of State (1911–1940)
  • Fred R. Drinkhouse, write-in candidate for California State Board of Equalization (1934)
  • James M. Cassidy, California Assemblyman (1933–1941)
  • John Gee Clark, California Assemblyman (1935–1939)
  • Ralph W. Evans, California Assemblyman (1935–1937)
  • Wilbur F. Gilbert, California Assemblyman (1935–1941)
  • Culbert Olson, Governor of California (1939–1943), California State Senator (1935–1939)
  • John B. Pelletier, California Assemblyman (1935–1946)
  • Parley Parker Christensen, Los Angeles City Council member (1935–1937, 1939–1949), Farmer-Labor candidate for President of the United States (1920) candidate for Los Angeles City Council (1935), served in three separate state legislatures (Montana, Idaho, and California)
  • John Anson Ford, Los Angeles County supervisor (1934–1958)
  • Delamere Francis McCloskey, Los Angeles City Council member (1941–1945), candidate for Los Angeles municipal judge (1935)
  • James B. McSheehy, San Francisco Board of Supervisors member (1918–1942)

Supporters

Elected officials

  • Franklin Pierce Buyer, Los Angeles City Council member (1933–1939)