Don't be evil - WikiHQ

"Don't be evil" was formerly Google's motto, and a phrase used in Google's corporate code of conduct.

One of Google's early uses of the motto was in the prospectus for its 2004 IPO. In 2015, following Google's corporate restructuring as a subsidiary of the conglomerate Alphabet Inc., Google's code of conduct continued to use its original motto, while Alphabet's code of conduct used the motto "Do the right thing". In 2018, Google removed its original motto from the preface of its code of conduct but retained it in the last sentence.

History

The motto was first suggested either by Google employee Paul Buchheit at a meeting about corporate values that took place either in early 2000 or 2001 Buchheit, the creator of Gmail, said he "wanted something that, once you put it in there, would be hard to take out", adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent". does not contain the words "Don't be evil", they were included in the prospectus (on Form S-1) of Google's 2004 IPO (a letter from Google's founders, later called the "'Don't Be Evil' manifesto"): "Don't be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains." The motto is sometimes incorrectly stated as Do no evil.

By early 2018, the motto was still cited

Interpretations

In their 2004 founders' letter prior to their initial public offering, Larry Page and Sergey Brin argued that their "Don't be evil" culture prohibited conflicts of interest, and required objectivity and an absence of bias:

In 2009, Chris Hoofnagle, director of University of California, Berkeley Law's information privacy programs, stated that Google's original intention expressed by the "don't be evil" motto was linked to the company's separation of search results from advertising. Journalists have raised questions about the actual definition of what Google considered "evil". On the user-facing 'What We Believe' page, Google appeared to replace the original motto altogether (a carefully reworded version stood as of April 10th, 2015, "You can make money without doing evil", Google's 2012 announcement to "begin tracking users universally across all its services" (via "Google Plus" accounts) prompted early privacy and anti-trust concerns referencing the motto, like "Google's Broken Promise: The End of 'Don't Be Evil'" on Gizmodo. In the same year, major social networks even co-developed a Don't be evil browser bookmarklet (specifically to expose alleged SERP manipulation promoting Google-owned content over that of others).

On May 16th, 2013 Margaret Hodge MP, the chair of the United Kingdom Public Accounts Committee, accused Google of being "calculated and unethical" over its use of highly contrived and artificial distinctions to avoid paying billions of pounds in corporation tax owed by its UK operations. The company was accused by the committee, which represents the interests of all UK taxpayers, of being "evil" for not paying its "fair amount of tax". She told Matt Brittin, head of Google UK, "I think that you do evil". In 2015, the UK Government introduced a new law intended to penalise Google and other large multinational corporations' artificial tax avoidance.

Google's alleged uses of multi-platform mass surveillance, search engine results and other technologies to politically censor content visibility, manipulate public opinion, sway elections and develop weapons triggered new protests under the former motto. "Google is evil" according to the conservative "Internet Accountability Project", citing Google swinging as many as 2.6 million votes to Hillary Clinton in the 2016 US election.

In 2015, The Commercial Appeal reported that "critics say Google's recent moves belie search giant's motto".

Lawsuit

On 29 November 2021, three former Google employees filed a lawsuit alleging that Google's motto "Don't be evil" amounts to a contractual obligation that the tech giant violated, that Google broke their own moral code by firing them as retaliation for their efforts against "evil", in what the trio thought were in accordance with the principle, in drawing attention to and organizing employees against controversial projects, such as work for the U.S. Customs and Border Protection (CBP) during the first Trump administration which they claimed amounted to "doing evil", and as such deserve monetary damages.</blockquote>

In 2022, Google reached a settlement with the workers. Terms of the settlement were not disclosed.

References

sv:Google#Affärskultur

History

Interpretations

Lawsuit

See also

References