Danimals is an American brand of low-fat drinkable yogurt. Launched by Dannon in 1994, its packaging is decorated with pictures of wild animals and is popular among children and in school lunches.
History
Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt. Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters." Danimals was also promoted by Ross Lynch and Bella Thorne, at the time stars of Disney Channel's series Austin & Ally and Shake It Up respectively. They starred in multiple commercials from 2013 to 2014 and promoted a sweepstake for a trip to Walt Disney World.
Variations
One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube. The same design concept is used in Danimals Squeezables.
Ingredients and nutrition
Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams per 50-calorie serving, accounting for 72 percent of the total calories. Their fruit flavors do not contain any real fruit.