thumb|Coca-Cola advertising in the [[High Atlas mountains of Morocco]]
Cocacolonization (alternatively coca-colonization) refers to the globalization of American culture (also referred to as Americanization) pushed through popular American products such as the soft-drink brand Coca-Cola. The term is a portmanteau of the name of the multinational soft-drink maker and "colonization".
The term was first documented in 1949 in Australia
and in France, where the French Communist Party strongly opposed the further expansion of Coca-Cola. In 1948, the French finance ministry stood against "Coke" on the grounds that its operation would bring no capital to help with French recovery, and was likely to drain profits back to the parent company in the United States.
their countries, objecting to what they saw as an invasion of their nationalistic identities. Europeans saw Coca-Cola not just as a carbonated refreshment, but as bottled America.
History
The concept of Cocacolonization began at the beginning of World War II. As a result, the company built bottling stations in the Pacific and on the Western front.
thumb|Vintage Coca-Cola vending machines from World War II. They resemble the machines spread out throughout the Pacific front.
Nazis recognized Coke to be a "Jewish-American" drink. In response, the regime only allowed Coke in the country if it displayed a swastika on the bottle, which it did. Asian countries experienced Coca-Cola. According to the company, the drink spread throughout the islands because, "Coke symbolized the American way of life."
thumb|The Coca-Cola store in China helping to celebrate the New Year
By the time of the Cold War, Coke met resistance in some countries. Italians kept from indulging in the soda. When the company attempted to open a bottling plant in the country, French Communists threatened to barricade Paris to keep Coke out. To the French, the company represented capitalist America. A few of the many countries consist of China, Guatemala, Papua New Guinea, Mexico, Russia, Canada, United Kingdom, Algeria, and Libya. According to the company, "Coca-Cola is the second-most understood term in the world behind "okay." Cocacolonization as referring to the spread of American culture and/or brands; Coca-Cola is an example of the widespread infrastructure of westernized capitalism and consumerism. There have been several notable pushbacks against Cocacolonization. In 2012, Bolivia's Foreign Minister David Choquehuanca (alongside President Evo Morales) unsuccessfully tried to place a ban on Coca-Cola in a move against Western imperialism and capitalism.
Coca-Cola operates via franchises;