The Children's Film Foundation (CFF) is a non-profit organisation which makes films and other media for children in the United Kingdom. Originally it made films to be shown as part of children's Saturday morning matinée cinema programming. The films typically were about 55 minutes long. Over time the organisation's role broadened and its name changed, first to the Children's Film and Television Foundation in the mid-80s and to the Children's Media Foundation in 2012.
History
The Children's Film Foundation was formed in 1951 following the Wheare report that criticised the suitability of American programming for Saturday morning pictures.
The films featured future British stars including Leslie Ash, Keith Chegwin, Phil Collins, Michael Crawford, Phil Daniels, Dexter Fletcher, Sadie Frost, Susan George, David Hemmings, Frazer Hines, Gary Kemp, Richard O'Sullivan, Linda Robson, Pauline Quirke, Sally Thomsett, Dennis Waterman, Carol White, Jack Wild and Matthew Wright. The Eady Levy was abolished in 1985 and the Foundation made a few further films in the mid-1980s, by which time it had been renamed the Children's Film and Television Foundation.
Frank Richard Wells (1903–82), second son of H. G. Wells and Amy Catherine Robbins, was a main executive at the CFF.
In 2012 The Children's Film and Television Foundation changed its name and broadened its role to become the Children's Media Foundation.