A chain letter is a message that attempts to convince the recipient to make a number of copies and pass them on to a certain number of recipients. The "chain" is an exponentially growing pyramid (a tree graph) that cannot be sustained.

Common methods used in chain letters include emotionally manipulative stories, get-rich-quick pyramid schemes, and the exploitation of superstition to threaten the recipient with misfortune or promise good luck. Originally, chain letters were letters sent by mail; modern chain letters are often sent electronically via email, social network sites, and text messages.

Types

There are two main types of chain letter:

  1. Hoaxes: Hoaxes attempt to trick or defraud users. A hoax could be malicious, instructing users to delete a file necessary to the operating system by claiming it is a virus. It could also be a scam that convinces users to spread the letter to other people for a specific reason, or send money or personal information. Phishing attacks could fall into this category. Get-rich-quick pyramid schemes promising a substantial return for sending money to people on a list are a common form of hoax chain letter.
  2. Luck- or superstition-based letters: These letters promise good luck for forwarding the message or threaten bad luck (or even death) if the chain is broken or the letter is not forwarded. These often prey on superstition. This category includes urban legends designed to be redistributed, usually warning users of a threat or claiming to be notifying them of important or urgent information. Another common form are emails that promise users monetary rewards for forwarding the message or suggest that they are signing something that will be submitted to a particular group. These usually have no negative effect aside from wasted time and potential anxiety for the recipient.

In the United States, chain letters that request money or other items of value and promise a substantial return to the participants (such as the infamous Make Money Fast scheme) are illegal. Some colleges and military bases have passed regulations stating that in the private mail of college students and military personnel, respectively, chain letters are not authorized and will be thrown out. However, it is often difficult to distinguish chain letters from genuine correspondence.

Channels

Print

thumb|Printed Australian chain letter from 2006, with a [[Australian five-cent coin|five-cent coin taped to it as what it calls a "financial eye-catcher"]]

The oldest known channel for chain letters is written, or printed, on letters on paper. These might be exchanged hand-to-hand or distributed through the mail.

Early examples and precursors

In Europe, letters known as "Himmelsbrief" (; ) existed, with examples dating back as early as the 6th century.

thumb|An example of a "Heaven Letter" (Himmelsbrief) from around 1800

One notorious early example of a money-based chain letter was the "Prosperity Club" or "Send-a-Dime" letter. This letter started in Denver, Colorado in 1935, based on an earlier luck letter. It instructed recipients to send a dime to the person at the top of a list of names, remove that name, add their own to the bottom, and mail the letter to five others, warning of misfortune for breaking the chain. They may also be politically motivated, such as "Save the Scouts, forward this to as many friends as possible" or a warning that a popular TV or radio show may be forced off the air. Some, such as the Hawaiian Good Luck Totem, which has spread in thousands of forms, threaten users with bad luck if not forwarded. One chain letter distributed on MSN Hotmail began, "Hey it's Tara and John the directors of MSN..." and subsequently claimed readers' accounts would be deleted if they did not pass on the message.

Another common form of email chain letter is the virus hoax and a form of cyberbullying.

Email chain letters in Japan

With the rise of email and mobile phones, digital versions of Fukou no Tegami, known as "Fukou no Mail" (不幸のメール - Unlucky Mail), emerged. supposedly about a girl from Indiana who was pushed down a sewage drain in a fire drill, states that, "if you do not repost/send this to 10 people, Carmen will find you and kill you." Chain letters are often coupled with intimidating hoaxes or the promise of providing the sender with "secret" information once they have forwarded the message.

SNS and forum chain messages in Japan

From around 2011, email chain letters declined in Japan, while similar messages spread via SNS.

Further reading

  • Dean, Athena. All That Glitters Is Not Gold: Breaking Free from the Sweet Deceit of MLM, 1998, Winepress Publishing. .
  • Squier, Dan. The Truth About Chain Letters, 1990, Premier Publishers. .
  • Tartaglia, Gary. Shattered Dreams: How to Avoid Costly Mistakes in Multi-level Marketing, 1985, Targeted Communications. .
  • Walsh, James. You Can't Cheat an Honest Man: How Ponzi Schemes & Pyramid Frauds Work, 1998, Merritt Publishing. .
  • Maruyama, Yasuaki (2012-03-30). 「幸運の手紙」についての一考察 (A Study on "Lucky Letters") (PDF). 国立歴史民俗博物館研究報告 (Bulletin of the National Museum of Japanese History), 174, 309–317.
  • Maruyama, Yasuaki (2017). モノと図像から探る怪異・妖怪の東西 (Monsters and the Abnormal East and West: Exploring through Objects and Iconography). 勉誠出版. ISBN 978-4-585-23054-0.
  • A discussion of the history and various types of chain letters (from Snopes.com)
  • An example of a "Send-a-dime" letter
  • Break the chain
  • Chain Letter Evolution, Daniel W. VanArsdale. A historical analysis, including an archive of actual letters.
  • Pay the Thought Forward
  • What's wrong with chain letters?
  • Chain Mail Information Page (from Japan Data Communication Association)

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